YouTube doesn’t want your content...
Hello people, I’m back and I have news for all of you out there. It seems that YouTube is back on the controversy bus. It seems apparently if your content is not seen as kid friendly or does not labelled itself as adult content then they will demonetise you.
Well got news for you... Its been an ongoing campaign over the last few years on YouTube. It really started with the Adpocalypse where many well known YouTubers were getting their videos demonetised left right and centre.
People seem to forget that YouTube is a video site ran by Google. Sure when it started it was an independent site but for many years it has been a Google asset.
To begin with Google didn’t really care what the content was as it was trying to push the site as somewhere to put video stuff. So it was open to accepting almost anything that was thrown at it.
It succeeded in that respect and now it is one of the largest collection of videos out there on the Internet. Several unknown artists became household names and made quite a lot of profit from YouTube.
But ultimately the bubble had to burst and man has it done so quite spectacularly.
First it started with YouTube Red aka putting content behind a paywall system. Then came the Adpocalypse as I said. This made people aware of the algorithm.
Yes YouTube uses an algorithm that decides what is going to be seen and what is not going to be promoted. You Tube doesn’t care whether your content is entertaining, whether it is informative, whether it is worth watching.
They are only interested if they can make money from you and the only way they do that is by advertising.
YouTube is free so it has to maker money to pay for all the required bandwidth, servers etc. So they have two ways of doing that. One is data mining using all of the analytics it gets from, showing these videos and selling that data on. Two is to put advertising among your videos.
Data mining was frowned on recently after the Facebook Cambridge Analytica controversy. When it was discovered just how much these sites are actually mining from you.
And I will tell you now. No matter how much you want to believe your privacy is safe....You are being data mined. When you watch YouTube it takes information such as the browser you are using, your location if it can gathered from your IP, the length of time you watch, the types of video content you watch, its all being stored by YouTube and sold to the highest bidder.
Similar with any social media the information, photos, etcetera you put up is been scraped of data and stored somewhere. Why do you think it is free. They need to be getting something in return that makes them money.
However due to the likes of the EU hounding the likes of Facebook and Google and all of the other social media platforms out there they are having to lower their amount of data mining in the public eye or be subject to heavy fines.
So such social networking companies are having to fall back on their second source of revenue. Advertising.
However that is not easy any more as many people now use Ad blocking software on their browsers.
Also people are now much more aware of the data collection of them so with the introduction of VPN services a lot of the data these companies are now receiving is false.
What data the VPN companies are getting and what they are doing with it is probably a topic of discussion for another day but can they be trusted any more than the likes of Google we will see.
Because they are getting data.
Anyway back on point YouTube have now had to resort to getting a major revenue stream via Advertisers and these guys want to maximise that at every chance they get.
So the only way they can do that is to find content that can be seen as advertiser friendly. So they don’t want your opinion pieces, they don’t want controversy, they don’t want anything that can not be seen as anything other than content they can monetise.
Now you have Coppa which is now being levelled at the YouTube community.
Even though this is down to Google itself and its data mining of minors, they are trying now to palm off the costs to the few remaining YouTube people who are still making money and trying to get them to foot the bill for Google’s mistake by now demonetising anything not suitable to kids.
This is why I am telling you Google doesn’t want your content. They don’t want you to have strong opinions, don’t want you to be critical of anything, they want you to be neutral and nice to everyone and open to all viewers as that’s what Coca Cola, Snickers, or any other other major advertiser wants to be seen as.
So YouTube wants to be a bland, none confronting, all inclusive content platform where every one can feel safe from harm and no one can be offended or have an opinion that can be misconstrued as harmful in anyway.
Don’t like a game, Don’t like some music, Like some sort of thing better than others. YouTube doesn’t want that. That can be controversial.
Controversy means people take notice of you but not for the right reasons. They are not here to bring the platform money. They may bring views but as I said to you earlier. That is no longer a viable working money model to them as that’s data mining.
That has just cost the likes of Google several Billion to the EU so that is not profitable.
So Google is slowly trying to push people off its service and making itself the most generic video service on the earth. Where they can advertise to kids, and all of their content is safe beyond controversy.
Why people still use YouTube well sadly it’s still the largest video platform. However it is slowly wiping out its content which got it there in the first place and not encouraging anyone to adopt the platform by keep setting bars higher and higher to monetise.
Will YouTube die. Not any time soon and the criticism will continue to be pushed out onto the platform by YouTubers themselves to which nothing will be done.
Unless there is a sudden surge in a video provider which I can’t see happening any time soon. Then YouTube can do what the hell they want as there is no one who can really compete or challenge them.
I repeat YouTube doesn’t want your content unless it’s generic, has no real opinion and is purely positive about everything.
And that’s the bottom line...