Oct 25, 2016
DES115 Notes
- marvelapp.com make app prototype
- do buff bunnies app things 4pages
seen from Japan
seen from Sweden
seen from United States
seen from Sweden
seen from Canada
seen from Sweden
seen from Japan
seen from Sweden
seen from Russia
seen from China
seen from Malaysia
seen from Japan
seen from Türkiye
seen from Indonesia
seen from Sweden
seen from Germany
seen from Türkiye
seen from United States
seen from United States
seen from Germany
DES115 Notes
- marvelapp.com make app prototype
- do buff bunnies app things 4pages
DES115 Finished
https://drive.google.com/file/d/0B8UdfVXURWqbTk85cThFNmdLVTQ/view?usp=sharing
DES115
http://prezi.com/qfk5mhsjw-zt/?utm_campaign=share&utm_medium=copy&rc=ex0share
DES115 PaperMate
http://prezi.com/w8-r67g5_t7n/?utm_campaign=share&utm_medium=copy&rc=ex0share
DES115
USP - unique selling point
hook - what makes us the best choice, grab them with an emotional response
pitch = project proposal
become familiar with the client, do your pre-pitch research and communicate effectively.
people are kinder with paper than computer
show empathy for client, give your honest opinion when asked (or at least seem honest)
the occasional swearword does the trick - but dont go into bogan
listen to the bloody client
prepare to answer qs about concepts/cost/timing
the client needs to know what to expect and when
- communication sched
be passionate/confident
believe in the damn thing
use the right language
take feedback on board
never overpromise - be realistic
know what you can do, and how long it takes you
never criticize the product or its competition
structure, be clear, complement each other ‘greater than the sum of our parts’
write down key points
dont read or repeat whats on the screen
nail it in the first and last 15 secs
worst doodle ever
DES115
Pitch Document Allocations
- Ratna: 4 - Analysis of target market - Nelson: 5 - Risk Management - Richard H: 5 - Scope/Deliverables and Desirables - Richard G: 1 - Introduction - Sammie: 6 - Conclusion - Me: 2/3 - Role allocations
DES115 Notes
- product scope: deliverables/marketing materials/extras | communication schedule project scope: things that need to be don; brief, re-brief (dissection of brief, confirm all loose ends with clients), research (client/audience/competitors), concept generation (mood boards/voice words), sketches/first drafts, feedback/critique, iteration/second draft, digital iterations, client feedback, expanding logo suite, mockups (finalisations), style guide
- ganterr/toms planner
- PITCH: introduction, what is the problem? how can we fix and why are we good for the job? moodboards, basic ideas, recap.