#design dimensions

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Design Dimensions is leading graphic Design Company in India. Delhi base graphic designing agency is offering Creative graphic & packaging design services, logo, branding and stationery designer firm in India.

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Invitation And Wedding Cards Design In Delhi

Invitation and Wedding Cards Design in Delhi - Find Computer & webdesign services in Delhi. Post free classified ads for Computer & webdesign services in Delhi on Click.in

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Product Packaging Designing - POPDROP

A unique brand name and vibrant logo are an integral part of communication as a differentiator, due to the over exposure of similar choices and very little time to make a decision. A strategic brand name and logo helps to create a brand and product identity. After days of research, product segmentation, target market and days of ideation, Design Dimensions created a brand name as POPDROP– a brand for multi-flavored fruity pearls, often used in bubble teas and on frozen yoghurt. The brand name and logo often speaks out for the product. Considering the nature of the product the logo designed was colorful and fun with bold font and bright colors.

Labelling acts as a marketing tool for the product. It mentions all the information that is necessary for the consumer to know. It is important to grab the attention of the customer. Design Dimensions considers the traits of the product and therefore, used retro pop art style of the 1970s for the labels to highlight the vibrant and youthful nature of the product to make it stand out in market shelves. These characters were also given an Indian-ness to show that the product is from India.

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How important is Packaging Design to Your Product’s Success?

Packaging is the third largest industry in America valued at $110 billion per annum. It is estimated that there are 350 billion packages which comprise of the tiniest item in pharmaceuticals to super sacks used that are used to carry thousands of pounds of content and which can withstand rigorous transport.

Product Packaging Design Consider what product packaging design does to your product:

· Most importantly, packaging identifies your brand. · Packaging communicates with the consumer and presents an image, displays the product and also provides instructions for its use. · Packaging distinguishes your product from your competitor’s in its design, color, and shape. · Packaging is your product’s promotional advertisement. It is the last thing the consumer sees about your product before making a decision to purchase it.

To see how important product label design is, take the case of Kim 15 AD which produces a line of Food products. Although their products are of high quality, their initial packaging was not impressive and did not say much about their product. After working with a team of professional designers and branding houses their food products were given a totally new makeover. The new look resulted in doubling their sales. Generally packaging works out to 10% of the retail cost of a product. However this margin would go up or down considering the product you are selling. Cosmetic and electronic manufacturers may spend up to 40% or more of the product cost on packaging, as would gift items. An attractively packaged product makes all the difference at the point of sale. The extra care and cost required to produce an attractive package are more than covered through increase in sales. There is a psychology to a consumer’s selection of a product and it depends on product design and packaging. brand logo designing

Points to Consider in Product Label Design:

· Packaging should be functional. It should protect your product against any kind of damage or deterioration. · It should also be able to withstand transport and shipping. · It should be environmentally friendly · It should be easy to open and the product easy to use. · It should be tamper proof. · Packaging should have consumer appeal, a distinctiveness that makes your product stand out against a hundred other products on the shelf. · Packaging, labeling and any additional information should be designed keeping in mind the profile of your target consumer. Understand your market and target them specifically. Packaging for a generic audience can confuse the consumer. · Packaging should help build your brand image. It’s about communicating your product and building a relationship with your consumers through your brand image · Packaging should stand out against your competitor’s products.

Design Dimensions originated as a Graphic Design company with an idea of eventually branching out into a multi platform design hub. We provide strategies that build strong and lasting partnerships via design, strategic planning and Information architecture for interactive, print and a range of other media.

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5 dimensions of interaction design

Nowadays there is no great app without stylish elements and usability. The effectiveness of the application is measured by the optimum combination of functionality and attractiveness. Visual communication with your customers must be simple, intuitive and engaging. That’s where you need to...

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OraPages is a comprehensive online BUSINESS DIRECTORY. We are a team of professionals with a vision - to present Business information in an Easy, Informative, Useful and Relevant manner.

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Creative Graphic Design Services in Delhi. Stationery Design/Designer, logo design company. Unique and enterprising logo to deliver your vision into reality. PORTFOLIO DESIGNING, Advertisement Designs. Gathering, interpreting & compiling your all A to Z in a glance.

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PAPADMALJI Ke Bikaneri Papad

If anyone can make papad sound exciting and give it the glory it deserves, it is Design Dimensions. A multi-platform design hub in New D...