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In 1976, Vignelli Associates did a graphic identity system for the Eighth Biennial Convention of the Lutheran Church of America held in Boston, Massachusetts.
“The symbol has a yellow background which serves visually and metaphorically to expand the white cross.” design: Vignelli, p.33.
In the archives, we have a large selection of presentation boards demonstrating the use of the symbol for the conventions various graphic design needs from banners to publications. We also have examples of the final publications.
This symbol is featured in the design: Vignelli catalog from 1990. In the archives we have the mechanicals for printing of design: vignelli which shows the Pantone color for this yellow: Yellow 012 U.
Eighth Biennial Convention of the Lutheran Church of America presentation boards, 1976 24” x 24” box 376, Massimo and Lella Vignelli papers Vignelli Center for Design Studies Rochester, New York
Eighth Biennial Convention of the Lutheran Church of America publications, stationary, and labels, 1976 box 130, Massimo and Lella Vignelli papers Vignelli Center for Design Studies Rochester, New York
Mechanical for design: Vignelli book, 1990 15” x 22” Portfolio V12, Massimo and Lella Vignelli Papers Vignelli Center for Design Studies Rochester, New York
design: Vignelli book (excerpts), 1990 10 1/8” x 10 1/8” Massimo and Lella Vignelli Papers Vignelli Center for Design Studies Rochester, New York
