Sep 3, 2020
Our Founder & CEO Ganesh Subramanian had a podcast with Jane Singer, Founder of Inside Fashion, on the need of the hour for fashion brands & retailers, and sensing the real-time demand of digital consumers.
Listen the full podcast.
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Our Founder & CEO Ganesh Subramanian had a podcast with Jane Singer, Founder of Inside Fashion, on the need of the hour for fashion brands & retailers, and sensing the real-time demand of digital consumers.
Listen the full podcast.
Below are five key Euromonitor International statistics that will define the evolving digital consumer in 2019.
The internet has been one of the most transformative innovations in the modern era, driving generational shifts in how consumers live, work, play and shop. To put these shifts into perspective, only 24% of the global population had access to the internet in 2009, according to Euromonitor International. Since then, the percentage of consumers with internet access has doubled, boosted in large part by mobile internet. Read More...
The following explores five key statistics that will define the evolving digital consumer in 2019.
The internet has been one of the most transformative innovations in the modern era, driving generational shifts in how consumers live, work, play, and shop. To put these shifts into perspective, only 24% of the global population had access to the internet in 2009, according to Euromonitor International. Since then, the percentage of consumers with internet access has doubled, boosted in large part by mobile internet. Read More...
Digital Marketing- Re-defining your user persona, Segmentation for the New Digital Consumer
When was the last time you re-defined your user persona? It’s estimated that around 67 percent of the companies who use digital marketing for revenue generation don’t define their user persona comprehensively. Companies define the user persona by single statement according to company objective for growth while not looking towards different consumer pain points or level of interaction with product/ service.
A user persona is the fictional representation of your end consumer considering different factors- age, objective, pain points, technology variation, and region. A user persona also includes the behavioral goals in regard to a problem.
If you’re a company who hasn’t already defined user persona or hasn’t re-defined user persona for a long time then this blog will give you with right structure to define your next user persona.
Information Gathering
Information or in better words we can say data; it is the new currency in the digital world. With different social media channels and blogs readily providing information on the given user. Information gathering would depend on which part of the user persona you would be working on- Whether the pain point is necessity or delight you can gather information.
Online survey
Online survey or your sales team can also help in analyzing the current pain points of the audience. Re-defining your user persona will help you to prioritize your current product development activities and also drive your digital marketing goals. Some of the best digital marketing strategies are developed around a user persona.
Adding Scenarios
Scenarios are the most well-defined storyline which can describe your user from the awareness stage of the consideration stage to the conversion stage. For example, if you want to create a storyline for the user who wants to order food online.
The first thing you look towards is what are situations when the user will order the food online.
House Party
Late nights
As an online food delivery system, you can give offers on products above a certain price range. Creating a good storyline helps in creating a defined user persona.
User Persona
User Persona is the base of the digital marketing program and a well-defined user persona will not only drive the growth but also pave the way for the organization to innovate. AYN infotech a digital marketing agency in Pune will help you in creating a defined user persona according to your business requirement.
Conclusion
AYN infotech creates a digital marketing strategy based on different how the user recreates on different channels, hence we create an SEO strategy and social media strategy.
Blog Reference for Rethinking Buyer Personas In An Era Of Digital Transformation - http://bit.ly/2vlyAv7
New Post has been published on SONGWRITER NEWS
New Post has been published on http://songwriternews.co.uk/2017/10/digital-music-its-not-yours/
DIGITAL MUSIC - IT'S NOT YOURS !!
HAVE U #playlisted #addedtolibrary #downloaded favourite tracks ? – WELL THEY ARE #STILL NOT YOURS
☆IF U BUY a CD tape or vinyl it’s #tangible media – once u got it – U GOT IT – NOT SO WITH #DIGITAL –
#Your #Music – is it safe ?
The major online platforms can #swipe #anything from your #precious #music #library WITHOUT WARNING and it can happen for a number of reasons ..
We recently experienced the loss of #playlisted tracks by a significant EMERGING ARTIST from all major UK platforms. Any mention of the artist is now #greyedout and a message like “.. no longer available in your country or territory ” hits your screen.
LEFT NAKED
If clothes were digital – a similar action would leave us all cold and naked in the street – maybe it’s time for music consumers to consider how safe their libraries actually are !!