Mar 15, 2016
I spoke earlier this year at the brand publishing-focused Digital Content Summit about key and emerging themes in branded content, based on my discussions with global experts that have recently been published in the latest edition of the Best of Branded Content Marketing (BOBCM) seriesI curate.
This includes the exciting space where advertising and entertainment industries are colliding, and how innovative new approaches, technologies and alliances may help brands survive the coming ‘adblocalypse’.
I was interviewed by the Business Reporter team, and you can see the videos of our question and answer session over on BOBCM...