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Google has invested nearly $3.5M in 10 Indian social impact organisations - 4 winners will receive $500,000 seed funding from Google and the 6 who will receive $250,000 each. 4 winners to receive $0.5M: Agastya, Digital Green, Janaagraha Centre for Citizenship & Democracy, Social Awareness, Newer Alternatives.
Digital Green: videos “by farmers, for farmers” (Interview)
About 600 million people in India depend directly on agriculture for their livelihood. Rikin Gandhi, chief executive officer of Digital Green, demonstrated that simple videos featuring local farmers are capable of disseminating innovative agriculture…
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How to reach and inspire millions of farmers with improved farming practices
The answer to the question of how to unlock the knowledge of millions of small scale farmers and distribute this knowledge, is something close to the holy grail. Who ever is going to solve this enormous challenge will change the life of many people.
There is so much knowledge on improving yields, market access available but getting it into the farmers hands and making sure that farmers can use the knowledge, is a completely different issue.
One project in India set out to solve just that. And it seems like it's working. Digital Green facilitates Peer 2 Peer learning among farmers using video technology. They make sure that farmers teach each other instead of an expensive consultant. Find our more and see some of the videos online!
Digital Green
