#digital in-store

[prettyprettyretail-blog]

Window shopping - literally 

Brands and retailers are increasingly experimenting with ways to interweave their online and offline experiences. Check out these two interactive store window solutions:  1) Heidelpay und POSeidon enable 24/7 seamless shopping transactions by turning shopping windows into touch displays.  2) TED BAKER goes Omnichannel as well with its shoppable store windows that are rolled-out across the UK and Europe as part of its Spring/Summer ‘17 ‘Keeping up with the Bakers’ campaign. 

[xlent1]

from Korea in 2011 ! Not much progress against such an interesting idea after 5 years? Why aren’t all retailers trying to take their offerings into slack time consumer areas? Is it cost or lack of retailer imagination??

[xlent1]

Inside the Google Shop: First impressions of Google's bricks and mortar store

Google opens new store (not really) in London on Tottenham Court Road. It is a shop in shop inside the PC World. Looks interesting. Will make a visit.