While the customers expect rapid deliveries, the shipping industry is tied down by manual activities, cumbersome documentation, and complex protocols. Read why digitization is critical for the maritime industry.

seen from United States

seen from India
seen from United States
seen from China

seen from United States
seen from Egypt
seen from United States
seen from United States

seen from United States
seen from China
seen from Russia

seen from Germany

seen from Malaysia

seen from Uruguay
seen from Guyana
seen from Netherlands
seen from Malaysia

seen from Malaysia
seen from United States
seen from China
While the customers expect rapid deliveries, the shipping industry is tied down by manual activities, cumbersome documentation, and complex protocols. Read why digitization is critical for the maritime industry.
Check out our article posts on Digital Transformation updates, tips, strategies and best practices and more other testing related.
Check out our article posts on Digital Transformation updates, tips, strategies and best practices and more other testing related.
The success of a digital transformation strategy relies on how well continuous testing is incorporated in an SDLC to support the CI/CD pipeline.
The success of a digital transformation strategy relies on how well continuous testing is incorporated in an SDLC to support the CI/CD pipeline.
This blog explains the need for robust digital transformation in the insurance sector and also lists 5 components of a robust digital transformation plan.
This blog explains the need for robust digital transformation in the insurance sector and also lists 5 components of a robust digital transformation plan.
Key to build a robust Digital Assurance and Testing strategy
Digitization has had a transformational impact on businesses and their revenue models. The success of the number of digital products both in the B2B and B2C segments is underpinned on customer experience. The better the quality of customer experience offered by a product, the better is its user adoption and impact on brand loyalty. To ensure the same, businesses need to follow a robust strategy of digital assurance and testing. Consequent to the strategy, a product can incorporate the best of design elements and leverage various digital channels to achieve the business objectives. With advanced technologies such as AI, Big Data, Augmented Reality, IoT and Analytics making their presence felt, digital products cannot but remain oblivious to their impact. These technologies are increasingly leveraged by businesses to transform their brand building strategies and to enhance customer outreach.
The digital transformation market is driven by changing customer preferences, innovation, the spread of new devices, the advent of new platforms, languages, and frameworks, and the adoption of new technologies like IoT, AI, and cloud. If one talks about software applications, they are needed to be updated from time to time. This is needed to keep the applications compatible with the latest devices, platforms, browsers, or OS while pre-empting threats from malware at the same time. Even though most of these updates are delivered free and on a real time basis, they can disrupt the customer experience a great deal. To ensure such updates are delivered quickly causing the least disruption to the customer experience, businesses should embrace digital assurance and testing in the Agile-DevOps mould.
How to ‘manage’ customer experience in the Agile-DevOps mould?
Managing the customer experience can be a difficult task given the proliferation of digital devices and growing innovations in technology. And unless the workforce has incorporated the values of agility and innovation, and created a quality culture, meeting business objectives related to customer experience can be a herculean task. The biggest bottleneck in achieving customer experience can come from within the organization. It is observed that departments generally work in silos not to speak of even working at cross purposes occasionally. And unless the department wise objectives are aligned with the overall business goal, the digital product will not function to its optimum level. This calls for the implementation of the Agile-DevOps model of software development, testing, and delivery.
According to this model, the digital assurance services are made part of the development sprint. This results in a faster identification and elimination of glitches and consequent saving of costs. Moreover, the quality culture created as a part of DevOps ensures the customer feedback about the product is acknowledged and acted upon in real time. The business should create a Continuous Integration/Continuous Delivery pipeline to update the product throughout its lifecycle. The digital assurance services enable businesses to enhance their value proposition, achieve ROI, and maximize outcomes from the digital campaigns.
The digital transformation testing of today is all about incorporating automation and using real time data analytics across multiple digital touchpoints. Automation gives the opportunity to validate specific features and functionalities of a product by using test variables. This negates the use of actual demographics in specific regions to validate a product. For example, instead of testing a particular feature of a digital product related to the customers in the USA, the same can be validated through digital QA and testing services during the development and integration stages itself. The use of virtualization can help create the right test variables to validate the test scenarios.
Map the user as well as customer experience
The digital quality assurance exercise should look into the customer journey and identify pain points that he or she experiences. The pain points can be experienced by the customer during his or her interaction with digital touchpoints across devices, channels, and platforms. Also, the digital testing strategy should be clear about mapping both the user and customer experiences. Even though the two are used interchangeably, they are markedly different from each other. If user experience is about an individual’s interaction with a digital product, a customer experience is related to the entire lifecycle of the product.
Conclusion
Any digital software testing exercise should aim at providing a great customer experience by using test automation in the Agile-DevOps mould. It should take into account aspects like a faster turnaround time, addressing the security risks, and expanding the test coverage area for maximum effect.
Diya works for Cigniti Technologies, which is the world’s first Independent Software Testing Company to be appraised at CMMI-SVC v1.3, Maturity Level 5, and is also ISO 9001:2015 & ISO 27001:2013 certified.
Check out this white paper to know more about the Significance of Developing a Comprehensive Testing Strategy for Digital Transformations
This blog discusses the growing significance of Digital Quality Assurance (QA) and Testing in the year 2018, and addresses the key focus areas for enterprises.
7 factors influencing your Digital Transformation Test strategy
Digital transformation implies connecting each and every system and processes of an enterprise to achieve a slew of outcomes including quicker decision making. This has come about as a result of increased internet connectivity and a proliferation of digital technologies. Digital transformation has spawned many new age companies that are agile, lean, focused and result oriented. To compete with such newbies, enterprises saddled with legacy systems and used to the traditional ways of doing things need to transform themselves.
Although Digital transformation services aim at reorienting the systems, processes, and stakeholders in an organization, they are prone to risks as well. These risks can be manifold – from having vulnerabilities in systems, processes, networks, and products to dealing with untrained resources. Moreover, since digital transformation services aim at accelerating the time to market as far as the products and services are concerned, quality is often given a short shrift. This often leads to the failure of products in meeting customers’ expectations. When enterprise digital transformation initiatives do not yield the stated business objectives, the need for digital quality assurance becomes critical.
Why digital quality assurance?
To identify and eliminate glitches present in the systems, processes, networks, products and services.
To meet the rising customer expectations for better quality products/services.
To stay in competition by delivering quality products/services with reduced lead times.
To accelerate the time to market with better products by using Agile and DevOps methodologies.
To adhere to quality and security regulations.
To prevent hackers from exploiting the systems, products or services.
To ensure brand loyalty among customers.
To achieve business objectives and ROI.
A robust digital testing strategy requires incorporating the shift-left approach. This is mainly to pre-empt the creation of glitches by testing the product during the development phase itself. With Agile and DevOps paradigms becoming the benchmarks for a digital testing strategy, how can test automation stay behind? Digital QA through test automation helps businesses to future proof their systems, products or services. It does so by increasing the test coverage area and carrying out repetitive functional and non-functional testing seamlessly.
7 factors influencing a digital transformation test strategy
#1 Security: Security is arguably the biggest factor influencing the digital software testing of products. It involves aspects like vulnerability scanning, penetration testing, risk assessment, and security auditing among others. Here, testers identify the weaknesses in a system or product by using an automated software. Also, a simulated attack is carried out a la penetration testing to check for potential vulnerabilities, which when removed, can prevent the system or product from external or internal hacking.
# 2 Cost: This can have two different connotations. On the one side, the cost incurred by the business when a product fails to live up to the users’ expectations is taken into account. While on the other hand, the cost of implementing manual/test automation is considered. In the case of choosing a test automation software, the need for an open source or licensed software is decided based on the overall cost and the type of tests to be carried out.
#3 Presence of legacy systems: Digital QA involves the testing of a software product across devices, networks, platforms, frameworks, browsers, and operating systems. This requires faster systems with the latest test software. However, if an enterprise is beset with legacy systems then the test strategy needs to be looked at afresh. This is done by considering the capability of such systems and the cost of replacing the same.
#4 Reliability: The software systems that enable digital transformation should be tested to know the extent to which certain functions of these can perform on a continuous basis. This includes feature testing, load testing and regression testing.
#5 Scalability: The changing dynamics of business requires an enterprise to be flexible. The flexibility should be in terms of expanding the capacity of its systems and processes to meet any future demand. The test strategy chosen should check the scalability aspect of the systems.
#6 Interoperability: An enterprise will have a number of software programs running its digital transformation initiative. These programs should have a better interface with each other to achieve the overall business objectives. Hence, the test strategy should check the programs’ interoperability.
#7 Skillset: The success of a test strategy depends on the expertise of the test team. The test strategy should consider this aspect along with the need and cost of training.
Conclusion
The success of digital transformation initiatives by a business enterprise is critical for its sustenance. The systems enabling this transformation should be rigorously tested based on the factors mentioned above.
This Article is originally published at Medium.com, 7 factors influencing your Digital Transformation Test strategy.