Go On A Great Quest Over The Mountains With The North Face Trailhead iPhone App
The North Face may not be the mostglamorous brand there is, but it's very likely each person will make at least one successful NorthFace purchase in their life time. Why? Because the brand's philosophy is all about simplicity and functionality, something we all need from time to time. Also, sometimes choosing the one in a million brand gets very complicated, consumers get lost when there are too many options, and NorthFace is there, as the secure and reliable option.
Recently the brand has decides to extend their renowned functionality to the digital world, by releasing an iPhone App to help with the planning of outdoor activities. The App in question is named Trailhead, and fits remarkably into The North Face's brand universe: simple, functional, outdoorsy, community driven...It's purpose is to help the users plan, find and share the best routes for skiing, hiking, mountaineering or fly-fishing. You know, all the kind of activities for which you would need a North Face total look.
The App enables iPhone users to plan their trail by activity type, and then by proximity from their current location. The trails are pulled from a trail sharing platform, that is part of the App: EveryTrail.com, that already comes with 300.000 route options. This enables the users to share their opinion, photographs and tips about each route, so that the future users might have better expectations and also a prepare better.
Also, once on the trail, the App provides a tracking and recording option, so that the user can dispose at any moment of the data about their location, height, weather and events nearby, at the same time as they are recording and evaluating their performance.
Once the trail is over, sharing it on social media becomes really easy too, because the app with a sharing options for Facebook and Twitter. Because you know, if you don't post about it these days, it's like it (the trail) never actually happened.
Sources
http://www.everytrail.com/mobile/trailhead
https://itunes.apple.com/us/app/the-north-face-explorer/id516701239?mt=8
http://mashable.com/2010/08/04/north-face-trail-app/