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Sketches for interior of my shadow book

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Response: The Oscars Showed Us Why Typography Matters

After reading this article it became clear to me that even high-level art critics and enthusiasts don’t understand typography. At least not for simple things such as cards that tell you something like a name and a movie or album. The Oscars obviously hired someone to create their logo and to design the stages and backdrops that play and the musicians and actor and actresses and many other professionals that led to the final product but they couldn’t hire or even ask an opinion of an artist such as a graphic designer to look at their winner announcement cards. Even a new low-level intern for a graphic artist would have had a few pointers to these cards as even they had been schooled in the hierarchy of type on various media presentations including paper. The Oscars don't seem to understand the importance of being able to read and understand what is being said in type if they did then this mistake wouldn't have happened.