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#DigitalDigest - Online purchase intention, Fake Followers and Fathers Day Polygraphy
Welcome to the #DigitalDigest, a weekly round-up of the best stories, campaigns, learnings and content that I’ve stumbled across in the last seven days on the line.
This week we say “Thank You” to fans, iOS9 could be the kiss of death for mobile advertising, a Fathers Day treat with a wired twist, Fake follower scandal and more...
Say “Thank You” To Fans
I have spoken previously about what I consider one of the keys to digital brand marketing; build relationships with consumers by inspiring and serving them, empower them to unlock their potential and connect wherever the consumer is.
Relationships is the keyword in that sentence and relationships are personable, meaningful and are very much two way. Your fans and the relationship you have with them are arguably the most important asset in your arsenal, so you need to take the time to put together a strategy for rewarding and thanking your biggest fans. warjesseagle from Social n Sport has put together these ideas on how to thank your fans to get you started: http://socialnsport.com/say-thank-you-to-fans/
WATCH: What happens when dads hook their kids up to a lie detectors
With Fathers day just days away, what better quality bonding time could you ask for than an afternoon spent plugged into a polygraph machine.
Have you ever walked in or heard us having sex? When you were younger were you ever intimate with one of your stuffed animals. Who is your favourite, me or your mum?
All valid question you might ask your child, don’t you think?
FIFA have fake Twitter followers & Facebook update their algorithm
It’s recently been reported that over 60% of FIFA’s Twitter followers are fake. That’s not strictly true, story bias is at play in the media here. 8% are “fake” with 54% inactive - make of that what you will.
However, this does raise the question around metrics, analytics and ROI. Does this further illustrate the need to look at metrics that are measurable way beyond a simple like or follow?
In this article by Dot Rising, they detail the findings of a recent research study where by over 89% of all online retail purchases are still made on desktop based devices such as PC and Laptops.
OPINION: Will Instagram lose its purity?
It has recently been announced that Instagram will allow any brand, big or small, to be able to place ads on it feeds and be able to target any of its 300 million users.
It was also announced was the Shop Now button on images that will enable “gramers” to directly purchase a product or install an app. Will Instagram lose its purity once this announcement comes into fruition?
Read on: http://mrjoemorgan.com/post/121694630285/instagram-pinterest-ads-buy-now
One minute of consumers' time on mobile worth £7
Ever wanted to put a value on consumers time spend on mobile advertising? Then read on: http://www.thedrum.com/news/2015/06/18/one-minute-consumers-time-mobile-worth-7
iOS9: The kiss of death for mobile advertising?
Does the ability for users to block ads with iOS9 mean the face of mobile advertising is set to change forever?
