"that Pizza is good, the cheese and the pepperoni are perfect"
"how did you know the taste?"
"I saw it in commercial ads?"
Iklan di tv selalu sempurna, konten di Tiktok apalagi. Semakin perfect, aesthetic, dan meaningful dengan harapan menjangkau audiens yang ada. in order to attract people's attention, of course.
Terkadang, konsep ini tidak cuma berlaku untuk brand sebuah produk atau artist. Kita, manusia biasa juga melakukan branding untuk diri kita sendiri. Kita menciptakan bayangan 'perfect', agar orang yang melihatnya setuju, tertarik, dan mengakui diri kita.
Postingan Instagram misalnya,
"oh, ayo posting isu terkini so I look like a smart one"
"upload foto nge-gym ah, so everyone knows that I am a healthy little girl"
so everyone gonna buy that branding that we hope it works.
We always try our best, obviously. Expressing ourselves to seem perfect, but is it real? Is that the real us?