#discovery research

[mossdftba]

Please excuse me while I closely examine Saru’s collar

[perfumarienewsdesk]

Though it sounds like a new cocktail bar in Manhattan, Mindy Yang, founder, Perfumarie, is using alcohol differently. She and her team in Soho are creating scent experiences in the Lafayette Street fragrance studio in New York City. Open seven days a week, the chic boutique offers a unique educational opportunity for both customers and brands. Customers are invited to experience each of the fragrances on tap to better understand how the fragrance works directly on their skin and to hone in on their scent preferences. Perfumarie’s clients include brands and marketers who showcase new formulations and fragrances, as well as reviving classics in the concealed taps.

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