Plyfe Talks Brand Partnership and Evol8tion Database
Last summer, we successfully matched superstar gamification startup Plyfe with one of Unilever’s most important Hispanic marketing initiatives, Divina Latina. Divina Latina was looking for new, innovative ways to increase audience engagement and participation on Facebook and Twitter — and with Plyfe’s magic touch, brand engagement rates exceeded all benchmarks, with over 86% of game challenges completed. The platform also proved to drive product interest and education, video consumption, repeat participation, and inspired 8% of players to share with friends.
Now, Plyfe’s back to talk lessons learned from their brand partnership, where they are now, and where it all began… Evol8tion’s startup database!
Advice for brand partnership:
"Be sure to strike a happy balance between your startup’s vision, and what a brand wants to accomplish. Passion for your concept will get you far — so find a brand who will believe in you as much as you believe in it. But remember, any partnership takes compromise and patience. So be driven, but stay flexible."
Where they are now:
"Besides partnering with Divina Latina, we’ve had customers that include Fortune 500 brands, ad networks, agencies, and social media managers. We were also named to Forbes’ list of America’s Top 100 companies in 2013, and have been featured on CNN, Mashable, and TechCrunch. Looking forward to what 2014 will bring!”
On Evol8tion’s startup database:
"It’s really a great resource for startups who want to make it, both through brand partnerships, and in general. As a startup in the database, Plyfe got invited to exclusive events, got free press on [the Evol8tion blog] M+MV, and got considered for a BrandMatch (and we all know how that ended)! Plus, it’s free.”
Thank you, Plyfe, for the positive feedback! And, startups: you heard ‘em. Start your journey to brand partnership and submit to the database today!
*Disclosure: This is a compensated campaign in collaboration with Unilever and Latina Bloggers Connect. As always, all opinions are my own.
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For more information on living a Divina Latina life head to their Facebook page!
