Coach: Life Coach Interactive Pop-Up
The luxury brand to take experiential retail to a new level
LIFE COACH pop up was in favor of an experimental activation that encourages self-discovery and reflection.
Carlos Becil explains: “We deliberately wanted to create a new environment and not have the limitations of a pre-designed retail space... so that every single person that walked through it had a very unique experience and walked out of there with a sense of what Coach was about.”
In one room of Coach's Life Coach pop-up, vintage-inspired carnival games line a boardwalk made of wood salvaged from Coney Island's. In another,tents held tarot card readers through a misty like forest. All without a handbag in sight, the event was an ultimate example of today's trend towards experiential marketing.







