Writing our own Simple Rules
Life is far too complicated and seems to be getting more so every day. What I liked so much about Simple Rules is that it doesn’t take a one-size-fits-all approach – there’s no magic bullet for complexity – what Donald Sull and Kathleen Eisenhardt do in this book, clearly, sensibly and entertainingly, is show you how to solve your own problems, by making your own set of simple rules.
Don and Kathy have tried and tested their guidelines on businesses all over the world – and their advice works. Full of fascinating examples from how French women don’t get fat (eat exactly what you like – only less of it) to how to survive a forest fire (turn towards the fire and head for where it is thinnest) and packed with business secrets from companies ranging from Apple to Zumba, Simple Rules is an eye-opening, game-changing book.
So at John Murray Press on publication day, we wanted to start the ball rolling to share our simple rules with you. I’ll start. As an editor, I am deluged with manuscripts and proposals and emails. And everyone around me is too. So my simple rule for making my book or idea stand out from the crowd: FIND THE STORY.
Simple Rules is published on 7th May 2015. We’d love to hear how you deal with life’s complexities – follow @johnmurrays on Twitter to share your #SimpleRules.