#donor-centered

[mcahalane]

How to write a great fundraising appeal

How to write a great fundraising appeal

Putting together an appeal that works

Before you write

Back when I was a Girl Scout, we had a bake-off. (I won our Brownie bake-off with peanut butter blossoms because I voted for myself. I still have residual guilt about that.)

One of the lessons was to assemble your ingredients before you start.

So before you even think of writing, assemble the following:

The reason you’re writing. What will a…

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[mcahalane]

Your voice is needed! Donors and community: who's in the center?

Your voice is needed! Donors and community: who’s in the center?

Community centered or donor centered?

I attended a conference last week (thank you, Liberty Bank Foundation). The estimable and hysterical Vu Le offered the keynote address.

If you know Vu, you know we were holding our stomachs and behaving in otherwise undignified ways because we were laughing so hard. (If you don’t know Vu, get acquainted with his blog. You’ll thank me.)

But the humor was the…

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