Why can't kulaBrands be like Nike?
Every great successful company starts somewhere and works hard to reach that dream of being successful. What if, in the beginning when Nike first started, they agreed to pay your company 6% of everything they make as compensation for helping them climb to the top. Here is a condensed history of Nike with that 6% cut that you would have theoretically received.
In their first year of distribution as the Nike brand shoes, the company's new products grossed $1.96 million and the corporate staff swelled to 45. In addition, operations were expanded to Canada, the company's first foreign market, which would be followed by Australia, in 1974. - FundingUniverse.com
Let's see, $1,960,000 x 6% = $117,600. Who wouldn't want a piece of that?
In 1974 BRS opened its first U.S. plant, in Exeter, New Hampshire. The company's payroll swelled to 250, and worldwide sales neared $5 million by the end of 1974. This growth was fueled, in part, by aggressive promotion of the Nike brand name. The company sought to expand its visibility by having its shoes worn by prominent athletes, including tennis players Iike Nastase and Jimmy Connors. At the 1976 Olympic Trials these efforts began to pay off as Nike shoes were worn by rising athletic stars. - FundingUniverse.com
Now, $5,000,000 x 6% is even better. That is $300,000 to split.
So, Nike continued to aggressively market their high-quality useful product. And...
The company's growth had truly begun to take off by this time, riding the boom in popularity of jogging that took place in the United States in the late 1970s. BRS revenues tripled in two years to $14 million in 1976, and then doubled in just one year to $28 million in 1977. - FundingUniverse.com
Now that is impressive and enticing. Six percent of that is $1,680,000 that gets dived up.
By the mid 1990s, Overseas revenues continued their steady rise, reaching nearly $2 billion by 1995 and... For the fiscal year ending in May 1997...(Nike had) record revenues of $9.19 billion. Overseas sales played a large role in the 42 percent increase in revenues from 1996 to 1997. Sales in Asia increased by more than $500 million (to $1.24 billion) - FundingUniverse.com
Wooooh! What would that be? $594,000,000 of reverse royalties would be split! Granted, it took them 23 years, a great marketing plan, the new athletic climate, connections to important people, and going international to do this. But what I didn't tell you is that as a little baby company, before they created the Nike brand, Blue Ribbon Sports (BRS)...
...opened its doors in 1962...By the end of the decade, Knight's venture had expanded to include several stores and 20 employees and sales were nearing $300,000. - FundingUniverse.com
So, it wasn't so easy. What Philip H. Knight was missing was kulaBrands, the Internet, the perception of need, and people in high places.
kulaBrands Would Have Shortened That Decade To A Couple of Years
kulaBrands can accelerate the startup phase of a great invention because at the head of it are people in high places with big connections and 100s of years of combined business and entrepreneurial experience like:
Mr. Peter Gantner (Founder) - highly successful business builder and serial entrepreneur
Mr. Doug Kyle (Co-Founder) - successfully developed a very large insurance organization
Mr. Jeff Hoffman (Founding Partner) - co-founder of Priceline.com and inventor of the airport ticketing kiosks and is a self-professed serial entrepreneur that travels the world over helping others become entrepreneurs, meets with presidents of the United States, and the list goes on)
For more about the founders...
kulaBrands has a whole community that aggressively markets the new invention on the Internet both before and after the project launches and helps to make local, national, and international connections to rapidly increase the demand and brand recognition.
Blue Ribbon Sports (BRS) didn't have any of that to begin with.
Now let's look at the very first project kulaBrands started.
The Zip n Store Story...
Zip n Store is a very practical and unique invention that was created in June of 2016, launched on Kickstarter, and raised over $150,000 within 33 days (only 1% of funded projects reach the 100K mark!).
Because of the kulaBrands online marketing support before and after its launch, within 2 months of launching, Zip n Store was viewed over 25 million times on social media sites.
It is now being sold on Amazon Prime throughout the U.S. (Amazon contacted them due to the incredible Internet activity and universal interest).
With the extensive respect, expertise, and credentials of the kulaBrands founders, it is nearing completion of some multi-million dollar retailer contracts, Zip n Store's dream is becoming a reality. And, hand in hand, they are consulting Len as he goes through the legal processes of ratifying the contracts.
At the date that I wrote this article...only 1 short year has passed. They have far outpaced the first decade that Blue Ribbon Sports (BRS) muddled through.
And, guess what? kulaBrands members that contributed to its success get paid on everything they sell, including all future developments, any Amazon sales, and all sales anywhere in the world. And that check will only get better over time!
The Answer to the Question, Why Can't kulaBrands Be Like Nike, is simple...
Because kulaBrands has and will have many very seccessful launches of products that could potentially rise to the Nike level. And, we get involved before they hit the market. It is like Nike on steroids!
