Last Monday, some of you were able to meet Doutzen Kroes. She came to the UK to announce something big she has been working on. A once in a life time opportunity for a lot of us.
Doutzen came to present her new collection in her famous line, called; “Doutzen’s Stories”. As a result of her successful line, we were asked to not make any publicity. Therefore, there weren’t any publications of her coming, online. Only people who bought during this month something for at least £50 in our store, had the chance to enter the competition. On their receipt, they could find a code to enter on our site. The codes were linked to the Hunkemöller-accounts of the buyers. Only people with access to that account could enter the code.
The goal of the competition was to enter the media and express why we would let them meet Doutzen. A lot of creative and funny links were send to us. It surprised us how much effort some of you had put into it. That’s why we decided to let 50 people meet Doutzen instead of 40.
picture retrieved from the interne : https://www.hunkemoller.com/en/blog/wp-content/uploads/2016/08/12.jpg (Hunkemöller, 32/08/2016)
Besides all our lucky winners, the press was also invited, and some famous bloggers. Doutzen’s line is, as a lot of you know, extremely popular. This is the reason why the chiefs of Hunkemöller decided to give her a second line, a line of sportswear. Just like we foresaw, the mob was super enthusiastic about the collection.
picture retrieved from the internet: https://17ce85a4f632d4aaaa0861aafda0ba70.lswcdn.net/wysiwyg/Doutzen/Doutzen_Block1_960x350_400_NL.jpg (Hunkemöller)
Doutzen created this fresh sports line not only because she wanted to, but also because she was asked to. It was a long time ago since Hunkemöller had such a huge line of people waiting to buy something. Her collection has made us young and new again. We saw this as a win-win situation. Since Victoria’s secret is becoming more and more popular, more people go to London to shop in the VS shop. This causes a smaller turnover in our shop. Of course, we don’t have this problem all over the world. However, in every city where there is a VS shop, we see less spenders in our shops. We hope that Doutzen’s collections will help us bounce back.
picture retrieved from the internet: https://www.hunkemoller.com/en/blog/wp-content/uploads/2016/11/Doutzen_Sports_Stories_03.jpg (Hunkemöller, 15/11/2016)
We had some goodie bags ready for the winners. They also had the chance to take a picture with Doutzen. Afterwards, there was a small after-party with a private shopping session. The whole collection was available, new and old pieces. Our styling team was present to give everyone an unforgettable look for the evening.