‘DRIK VAND’ (or 'Powered by Water' as is the English working title) is a campaign supported by the Danish National Platform for Street Sports.
The campaign is a reaction to the outside commercial influences that try to take control of our culture and use it to push their highly questionable products for the sole purpose of personal financial gain. We want to move the focus back where it belongs, on the links between health, healthy lifestyle, movement and physical activity, and integrity and respect for oneself, the body and the environment. We want to create a critical alternative to the popular media image of street sport as "extreme", both for practitioners and those who observe. We believe that what we do is not extreme but as basic and fundamental as water - when looking at a glance it may look extreme because of the very high technical level of the movement, but we only get there through joy of we do and respect for our body and its limitations. By shifting the focus we aim to help to ensure a healthier and more long-lasting dissemination and growth of our discipline and culture.
The body is powered by water - it needs it. Clean and healthy water is readily available in Denmark and many places straight from the tap. Not all people around the globe are this lucky - in fact 1 out of 9 people around the world lack access to safe water. There is absolutely no reason not to drink the water straight form the tap, so why do Danes buy more than 139.000.000 liters of bottled water every year? The production of bottled water is a huge burden on the environment and the waste has to be disposed of afterwards - a process that is definitely not very effective. The oceans today contain so much plastic waste that actual plastic island have formed in various places - together they are the size of Africa...
The message is simple and there really is no excuse for most of us!