Traffic driven by content
When we discuss driving traffic to websites, we tend to think of SEO; organic searches by search engines or paid traffic. Yet in the era where content is King there are many other solutions to generating quality traffic to your website, resulting in targeted leads and potential sales.
Here we focus on some tips for optimising your content to drive targeted traffic to your website.
Emailing your list still offers the highest rate of conversion and is the most efficient and cost effective method of delivering valuable content to your audience. The most successful marketers or email their list at least 2 to 3 times a week and will provide highly useful and free information, which build trust and authority. Not only will this enable you to drive more traffic to your website, you’ll also gain sales directly from your email list.
Social networks
once you’ve created your website which has been optimised for SEO, it’s generally recommended to create networks on social platforms including Google+, Facebook, Twitter, tumblr, Pinterest etc. by setting up on his platforms your able to gain instant visibility in create brand awareness your business. The more proactive you are on these networks a greater opportunity to share your content and target potential customers. It is advisable to blend a mix of content from text only, to images, infographics, and video presentations etc. Of the key benefits of posting quality content on the social networks is that it’s easy to share.
Guest blogging
If you are an authority figure in your particular, niche Guest blogging can provide an excellent opportunity in sharing your thoughts on a particular subject. There are a few key benefits here one of which is you get to build your reputation and gain a band of happy followers, and also you are able to provide backlinks to your own website. At this point I would recommend not abusing the ability to insert back links.
Paid search
In recent years paid search has become ever more competitive in generating highly qualified traffic to your website. Through likes of Google, Yahoo and Bing you are able to generate qualified traffic to your website fast. It pays to have a working knowledge of Google Adwords and their PPC campaigns, as it can be a difficult arena to operating for the newbie.
YouTube
There is literally hundreds of hours of video been uploaded each and every minute on YouTube. Video has become the favoured method of getting your message across. They say a picture is worth 1000 words, yet one minute of video is worth 1.8 million words, it truly is platform of choice for delivering your message. The beauty of video is the ability in being able to build likeable character and being able to deliver your message which humour, sincerity, and passion, emotions which can be used to trigger buying actions.