Initial Mood Boards (1&2):
Ladies and Gentlemen (and those who identify as something else), we have a Beverage Brand concept AND a name!
I am proud to present ‘SKINNY LEGEND SPIRITS!’
Now that I have FINALLY decided on a name and concept, I must work out what visual design direction to go in for my beverage brand. We were asked (in class) to create a mood board for each of the 2 visual design directions we have in mind for our beverage concept and below is what I have come up with:
Skinny Legend Spirits #1: The clean drunk
The concept of ‘Skinny Legend Spirits’ is to create a Gin/Vodka brand that is organic and affordable for consumers, while still retaining the sophistication of a classic spirit. I chose this concept due to my own experience while shopping for alcohol on a budget. I’m always going for the cheapest, least interesting looking bottle on the shelf and end up hiding it away at the back of a cupboard because it isn’t interesting or decorative enough to display. The design for skinny legend spirits incorporates typical clean and sharp vodka and gin appearances with minimal and elegant graphics and type that will make the brand POP. I will use black, white and pastel green tones to highlight the simplicity of the bottle and help integrate natural/organic elements. The bottle itself will be clear, tall and ‘skinny’, fitting in with the brand name and adding to the modern style. The simplicity that it reflects is both classy and refreshing.
Keywords:
• affordable • sophistication • decorative • clean • minimal • organic • modern • refreshing • classy • bold
Skinny Legend Spirits #2: The fun drunk
The concept of ‘Skinny Legend Spirits’ is to create a Gin/Vodka brand that is more organic and affordable for consumers, while still retaining the sophistication of a classic spirit. I chose this concept due to my own experience while shopping for alcohol on a budget. I’m always going for the cheapest, least interesting looking bottle on the shelf and end up hiding it away at the back of a cupboard because it isn’t interesting or decorative enough to display. The design for ‘Skinny Legend Spirits’ brings retro back in style with multi-coloured bottles and collaged graphics. The use of warm tones and vintage black and white imagery will combine to create a pop-art appearance, allowing the bottle to be reused for more ornamental purposes. The brand’s appearance convey’s a nostalgic aesthetic that is collectible, like the post-modern art it’s styled off.
Keywords:
• Affordable • sophisticated • decorative • retro • multi-coloured -•bold • vintage • ornamental • nostalgic • collectible
