How To Increase Your App Download Rate
The Apple app store and the Google Play store are the leaders in the mobile app marketplaces.
But with so much competition how do you make your app stand out so that people can download and use it?
You have to think of how you'd shop for apps!
So what's your typical app buying process?
Step 1 – your eye totally ignores the apps with 3 or less stars
Step 2 – you visually weed out the crap icons thinking the app must also be crap
Step 3 – you tap into comparably priced and reviewed apps to see which one looks the best
And that's how apps get downloaded.... based on appearances! Let's break it down:
Once you get into App profiles, the screenshots must out-do all others:
Notice how crisp and clear Any.do app looks compared to the others....
One of the most recent cases of presentation comes from the Android app Dwellable who launched on the Google Play store with minimal attention to their presentation design.
They got featured as an "Editor's Pick" with this image:
Really orange and doesn't stand out as anything special. They then decided to spend a bit more time on the design and chose a new image:
Looks much more professional and pretty swaggerific (technical term). The best part is you can see the difference that branding made within an hour.... IT DOUBLED THEIR DOWNLOAD RATE:
So spend some time making sure your presentation is set. Just like fine dinning, presentation is the experience and you're setting the bar for your customers from the get-go.
(Photo credits to DesignBoost.net and Dwellable - rock on guys and girls!)
