I love design.
I love it when something is well-designed. I love the
process of getting there. I love the interesting failures along
the way. I love that I have the opportunity to earn a living
designing things at a place that my partner and I built from
the ground up. I love the arguing and the critiques. I love
that someone I hired three years ago can now make my
designs better. And I absolutely love the clients who make
this possible.
Which leaves you. I love you most of all. And I am tired of
seeing you get your ass kicked because no one taught you
better. I am tired of you not getting paid. I am tired of you
working nights and weekends. I am tired of you doing spec
work because someone has convinced you it will look good
in your portfolio. I am tired of you sitting by and hoping the
work sells itself.
So I wrote you a book. It has a spine and by the time you’re
done reading so will you.
This book is a guide to making a living as a designer. It contains
the fundamentals of being a working designer, including
working with clients and others, valuing your work, and getting
paid. This book will look at ways to communicate and
apply these fundamentals to every aspect of your job. The goal
is to expand your view of your job as a designer to include not
just your talent, but the business and communication aspects
as well.
I made it a short book so you can get back to work.
This book does not contain a “system.” At the end of this
book you will not run out to buy forty-three index cards. You
will not get real. You will not add five items to your bucket
list. You will not have to adjust your social media strategy, nor
will you unlock a secret. You will have more confidence
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