Jun 16
Learn what is Everyday Low Pricing with insights from Walmart's EDLP strategy and what it means for both consumers, brands, and retailers.
Walmart does not do flash sales. It does not do limited-time offers. It runs on Everyday Low Pricing, EDLP, and has built an entire retail empire around the idea that the price you see is the price you get. Always.
For brands selling on Walmart, that means a completely different pricing playbook than Amazon. Here is what EDLP actually means for your brand.
