Edmonton Arts Council: Arts Marketing Workshop Series
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Edmonton Arts Council: Arts Marketing Workshop Series
Edmonton Arts Council: Arts Marketing Workshop Series (November 4th, January 20, February 10) The Edmonton Arts Council and TIX on the Square are pleased to partner with Bottom Line Productions to present this Arts Marketing Workshop series. Targeted at small/medium arts organizations, as well as individual artists, these workshops are designed to inform and inspire, and share best practices in key aspects of marketing and promotion of the arts. These workshops are free of charge, however we do ask that you register (for the series, or individual workshops) by emailing Jana O’Connor – [email protected]
Introduction – TIX on the Square | Promotions Tool Kit
Monday November 4, 2013 7pm – 9pm Kerr Room Prince of Wales Armouries 2nd Floor, 10440 108 Avenue
In this session, participants will receive a brief overview of the services offered by TIX on the Square, and the new Promotions Tool Kit developed for TIX clients. The Promotions Tool Kit is designed to provide additional resources to help participants build comprehensive promotional plans to help foster audience growth. Participants will also have the opportunity to take part in speed-mentoring sessions with leading voices in arts promotion, including representation from the fields of arts marketing & publicity, media, graphic design, and print production.
Not-for-profit and rooted in the community, TIX on the Square is Edmonton’s Arts & Culture Concierge. Owned and operated by the Edmonton Arts Council, TIX connects audiences with the opportunity to live local – supporting arts and artistic works throughout the city. TIX on the Square’s front-line-staff and online platforms play an important role in promoting your product to the public.
Social Media for Artists & Arts Organizations Monday January 20, 2014 Kerr Room Prince of Wales Armouries 2nd Floor, 10440 108 Avenue
Develop successful social media strategies to promote your organization/artistic practice and connect with your community. Strategies include settings goals; determining which social media platforms best suit the objectives of your organization; creating achievable timelines; best practices for building online conversations; measuring outcomes and evaluating success. Media Relations for Artists & Arts Organizations
Monday February 10, 2014 Kerr Room Prince of Wales Armouries 2nd Floor, 10440 108 Avenue
Increase your understanding of the role media relations plays in building awareness and excitement for your organization/artistic practice. Learn strategies and best practices for working with the media, including media relations timelines; writing a media release; crafting and pitching story ideas; building relationships and preparing your organization for media coverage.
Please register (for the series, or individual workshops) by emailing Jana O’Connor – [email protected]
