SEO Basics: 7 Keys to Optimizing Your Church’s Website
Many churches don’t understand how SEO works or its concept. What are search engines looking for? How can you develop website for your church in a way that will please both your supporters, as well as search engines? And don’t forget to optimize your ministry’s site for multi-channels including facebook, twitter, linkedin, email, and more. Most importantly, how can SEO help your online presence become more profitable?
People are searching for your church online. Do they find it? Communicate to the search engines so that they can recommend your organization’s site for relevant searches.
Here are seven keys that will help marketers to optimize their church’s website and reach more audience.
1.Claim your church’s local listings
There are 3 main listings that every church should claim and fully optimize i.e. Google, Yahoo, and Bing. These listings ensure search engines how to display your information in search results.
People can search for your ministry in your area and know about you, such as your phone number, address, hours, and more. It will also provide your business with a local citation and improve ranking in local search results.
2. Claim your church on local business directories
With your local listing, you would be able to share your church’s most up-to-date information, citations, attract new visitors, and boost your search engines ranking.
Getting listed on sites like Yelp, Citysearch, YellowPages, and others which all have church categories.
Do you know what people are looking for? Google AdWords offers a great keyword tool to conduct keyword research. It identifies related search terms or phrase that people use. It also gives a ‘competition score’, that indicates how many other sites are using a particular keyword or phrase.
A common Keyword phrase should include your denomination, the size of your church, and its location.
Local reviews on google or elsewhere are key to increase your local search page ranking. Organizations need to focus on getting reviews on google.
How exactly do you encourage your visitors to leave reviews? There are many ways to encourage your congregation.
Ask your fans to leave a review, to place a sign on your window or kiosk for people to see.
Put reviews where customers can see them, turn every piece of feedback into a review, respond to reviews, and promote great reviews.
5. Optimize your website with keywords
To optimize every single page on your site is most important. There Are several important onsite SEOs to update such as:
If you use Wordpress CMS (Content Management System) for your church, then there are two SEO plugins that will help you to optimize your individual pages:
6. Embed a Google Map on your contact page
Add an interactive and custom google map with a marker to your local church on your contact page.
For doing this, you need to do:
● Search for your church in Google Maps,
● Copy the code from Embed map, and
● Paste it into your Contact Page
7. Carve your local church name, address, and phone number
Include your local church name, address, and contact number on every page on your website. Use the exact same information and format across any services you list on your church. In fact, it’s a good idea to include all this information in the footer of your website. It will appear on the bottom of every page.
Implementing these simple church SEO best practices, marketers can start ranking for their keywords and hopefully encourage more people to join them for good cause.
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