How nonprofits can leverage Pinterest for their fundraising campaigns
Visual content is now becoming more widely used in digital marketing. If nonprofits are using images and videos, then Pinterest is a great way to share stories with their supporters on a user curated board. Its’ benefits and uses for charitable trusts are quickly growing with the increasing popularity. It can be the most powerful storytelling tool for businesses and nonprofits. Every person who supports, donates to, and fundraises for and is impacted by your foundation is a story worth-sharing to connect others to your cause and mission.
Nonprofit marketers can use Pinterest for a number of things, including thanking its donors. It is a fantastic way for organizations show appreciation for their fundraisers and also inspires others to be creative in how they raise money. Conversion rates are higher on Pinterest than other social media sites. Fundraising on Pinterest is an ideal way to reach action-oriented target audience.
Nonprofits can also create collaborative boards whereby they invite other pinners to pin to it. It is a great way to let your supporters help connect with one another and help them tell your story. With Pinterest, organizations can share their visual stories with the added bonus of saving specific content. The right combination of relevant #hashtags, keywords, effective visuals, and links leads to acquire new potential donors.
How nonprofit marketers can leverage Pinterest to generate more web traffic and raise money?
Pin your website and blog content
Use good images on your website and blogs. Pin visually appealing images that show how your nonprofit makes a difference. Organizations need to focus on creating and sharing inspiring fresh content that links back to their websites. The powerful visuals are what are driving the referral traffic to your site.
Write effective and keyword-optimized description to pins
Your description added to your pins should reflect to your cause and mission. Use proper grammar and punctuation, as it gives a good first impression to your visitors.
When you add a description to your pins, you need to focus on its quality and also on its length, as a longer description may receive the highest number of re-pins. Any nonprofit’s aim has to be add a description that convinces their visitors to click on the picture and visit the website.
Put a link in your pin description
You can add a link of your site when you pin or you can ‘edit’ a description after pinning to add link. Keep your URL short and simple. The URL in the description will lead back to the source link. Including a link in your description will definitely help nonprofits to drive more traffic to their website.
You can also place short call to actions in your description like ‘check out the post’, or ‘click here to find out more’, right before the link to get more people click on the link.
If nonprofits want to maximize their efforts, they can’t afford avoiding #hashtags.
Hashtags in your pin’s description will help showing up your pins in the search results. Avoid using more than one #hashtag. When you use #hashtags with your promoted pins, you need to get creative.
Nonprofits can raise funds on Pinterest. It makes it really easy for them to sell a fundraise item on it. Create an online catalog for fundraising. Many nonprofits offer selling goods or donation gifts programs.
Simply add a ‘’$’’ symbol with the amount of the product in the description section of your pin so that a grey price banner appears in the top-left corner on the image. The product will also be added to the gifts tab on the homepage of Pinterest.
Use your Pinterest analytics and monitor your referral traffic on it
It offers a free analytics tool for the organizations. You can check in monthly what is transpiring on your pin boards, including content getting most clicks, re-pins, and top impressions.
You can easily track your pins that are driving traffic to your site, both those pinned by you or others, by simply replacing your site’s URL in the following URL:
pinterest.com/source/YourWebsite.com
Optimize your Pins for SEO
Many nonprofits leave their pin board descriptions blank. Making use of description area for pins is one of the best way to improve your SEO. Include keywords-rich selection of words and URLs when appropriate and make them readable.
Engage with your followers.
Like, comment, and repin their posts. You can even invite your certain followers to pin to your boards.
Pinterest is a great social media platform to tell a story of your nonprofit through the images and videos. It will expand your organization’s online exposure and enhance credibility among your fans.
For More :- https://blog.givecentral.org/category/social-media/
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