#ekocenter

[fejournal]

[BIZ EYES] CSR VIDEO: EKOCENTER 

Client. Coca Cola Vietnam Agency. Biz Eyes Concept. Lap Xuan Nguyen Script & copy. Felice Vo - Lap Xuan Nguyen

Concept story

HOME IS THE WATER IS Where there is water, there is life. Pure water represents the very essence of life: supplying, caring, enriching. Ekocenter is not only the catalyst for community’s growth but also a cosy home. It is where clean water is brought not only to people in daily need but also where people can seek help and support and feel the love. A home to connect and empower people in realizing their potentials. The spirit of water represents the spirit of Ekocenter  – Ms. Tham and her little family: never stops moving forward, connects the community, and transforms the living landscape.

Video direction: A life-changing story of Ms. Tham, the water caretaker at Ekocenter, will be retold by her dedicated husband. From the perspective of a man who always supports his wife to grow, his storytelling takes us back to their old days filled with worries and struggles; and then Ekocenter came to their life, transforming it completely. By witnessing how the change of Tham resulted in improving their community’s wellbeing, he takes pride in his role as her “shelter”. Together they maintain the supply of pure water, make good use of it and spread hope to local families. 

[barbykaaa]

Party time with friends & #ivanzak🎤🎶 #ivanzak #partytime #friends #saturdaynight #ekocenter #relaxafterwork #fajnjeblo (at EKO Center - Kavarna ter vse za vaše vozilo na enem mestu)

[themagunga]

I am so glad Rwanda is part of EAC. Look at these dancers at the launch of Coca-Cola #Ekocenter . I tried dancing it but my feet can't stomp the earth like this. Venue: Ruhunda, Rwanda #TembeaRwanda #Wanderlust #Travelgram #InstaTraveller #instatraveling (at Rwamagana Town)

[owaahh]

A Small Spring in Oloitoktok

A Small Spring in Oloitoktok

You’ve heard this story before. But you need to hear it again. (more…)

View On WordPress

[noble-fail]

In my business French class on Friday, I had to defend why Coca Cola putting small buildings in rural areas in Africa was a form of colonialism. They're building these (they have one so far) little shops with solar panels that dispense purified water, and apparently have vaccines in them, but they also sell (duh) lots of Coke products. They were all proud to say that they were hiring women to run the shops, and providing jobs, but I just don't feel like it's going to work out. I mean what did they assume these women were doing before? Sitting with their children doing nothing, wishing they could work for Coke? I doubt it. How much are they being paid, if they're being paid at all? What will they do if Coke suddenly decides they don't want to have the little buildings anymore, and the women have to go back to their old life and suddenly have nothing because whatever they were doing before doesn't exist anymore? The guy who was giving the presentation LITERALLY compared the project to TOMS shoes which everyone knows are awful and I just got so tired of listening after that. To top it all off, in his "discussion" questions at the end, one of them was, "What can we do to solve world hunger and poverty?" And I was just like UGHHHHHHHHHHHHHHHHHH

[neversettlemedia]

The First EKOCENTER in Action

In August  2013, The Coca-Cola Company, in partnership with DEKA R&D and NRG, launched the  first EKOCENTER™ pilot site, in Heidelberg, South Africa, delivering clean, safe drinking water and other basic necessities to the local community. EKOCENTERs are off-the-grid, modularly designed kiosks with a solar panel awning, transformed from a 20-foot shipping container into an open-air hub of community activity, to provide safe drinking water, wireless communication, electricity and other functionality to jump-start entrepreneurship opportunities and community development.