Panasonic Life Solutions India, one of the largest manufacturers of electrical construction materials (ECM) in the country, announces the Shubharambh of ‘ZIVA’, an elegant range of affordable modular switches targeted at consumers looking to upgrade to a new and defining lifestyle. The introduction of this range establishes the stronghold that the brand has and continues to flourish in the segment. Ziva range is a breakthrough in the category for customers who are looking for state-of-the-art and attractive switches at affordable rates.(15 end) A remarkable addition to its existing portfolio, Ziva represents a unique blend of advanced technology, maximum functionality and exquisite design. This series is upbeat with the changing preference of today’s customers who want best in class products for increasing the elegance quotient. Panasonic Life Solution India’s Ziva is indigenously developed and designed to offer a stylish and distinctive range which includes switches, sockets, accessories (fan regulators), telephone sockets, receptors, TV sockets, and USB chargers. This range offers a plethora of features like slim and sleek designs, best in class safety features, along with long operational life, and it not only enhances the aesthetics of home environment but also is durable in nature. Thus, making it a ‘one-stop-shop’ solution provider under the affordable housing umbrella. Speaking on the occasion, Mr Vivek Sharma, Managing Director, Panasonic Life Solutions India said, “The launch of ZIVA is a significant milestone in our quest towards building a “complete” product portfolio. Our target with this range will be to focus on enhanced extraction from the Tiers 3, 4, and 5 markets further expanding our presence and market shares in these smaller and uncharted territories. The current pandemic brought businesses to a halt, however, with this launch we look forward to resuming the growth journey and contributing to the speedy recovery across the country. #PanasonicIndia #PanasonicLifeSolutions