#electricforall

[aargoev]

EVs are already emission-free. With 100% renewable energy from source to socket. We can make them carbon-neutral, too. Gradually pushing for more renewable energy sources makes these sources more sustainable, while providing a quick and easy way to recharge on long distances makes them more user friendly. This means a cleaner tomorrow that also gets greener with time. With AARGO EV Smart, that future is almost here, today.

[5minofscience]

The eyes of an electrician after being zapped by 14,000 volts of electricity. He’s alive but blind from the left eye and can barely see from the right. #optometry #eye #trades #electricians #ElectricForAll https://www.instagram.com/p/CBjcWSbDAFU/?igshid=ruh95a4sifn3

[sekerenews]

Ads We Love: Arnold Schwarzenegger Stars in Veloz Latest Parody Ad for Electric Cars

Veloz the non-profit group that’s dedicated to increasing electric car sales recently launched a new campaign called ‘Kicking Gas.’ The ad which mimics a hidden camera show and parody stars action star, Arnold Schwarzenegger. In the ad we see Arnold Schwarzenegger go undercover to convince people to buy gas cars (ironically). The campaign was created be agency Superconductor and was produced by Oak Productions and Bullitt. The spot was directed by Emmy-Award winning Josh Greenbaum and is a three-minute long spot which is centred on the ‘Kicking Gas’ theme.

About the Kicking Gas Spot with Arnold Schwarzenegger

In the spot which mimics a hidden camera show, Arnold Schwarzenegger goes undercover as a colourful cars salesman. He is named Howard Kleiner and he is on a mission to sell gas cars to people who want to buy electric cars. The ad starts with his character Howard Kleiner talking to the customers through a public address system. He thanks them all for choosing “muscle cars that use gasoline.” After which he sets out in his disguise which is a Hawaiian shirt, baseball cap, black wig and fake moustache.  Schwarzenegger tries to talk them out of buying eccentric cars. With one couple, he gets an exhaust more satisfying than sex.” He gives another customer a bumper sticker which says ‘carpool lanes are for sissies.’ Despite being the “employee of the month,” he is unable to convince anyone to buy a gas car. He annoys some of the customers so much that they ask for his supervisor.  He comes back in the new disguise saying he is the supervisor. The ad is funny and is very reminiscent of a Punk’d episode. None of the customers seems to even catch onto the ruse, despite the fact he uses his trademark accent and throws in his trademark catchphrase (I’ll be back) https://youtu.be/rXodSqMpuUQ

More Details about the Kicking Gas Ad with Arnold Schwarzenegger

The spot was created as part of a larger public awareness effort for Veloz called “Electric for All,” from a creative agency headed by an advertising veteran and a group of Hollywood film and TV producer-directors. Some of the producers and directors include The Russo Brothers (Avengers: Endgame, Captain America: Civil War) and Justin Lin (The Fast and the Furious, True Detective). The Electric for All is a public awareness campaign which unites car manufacturers, utilities, clean air advocates, government and other stakeholders. It is an alliance of unlikely partners, using humour, not fury or fear, to engage consumers. Apart from the spot, they will be shorter cut-downs, out of home, social and display ads.

Arnold Schwarzenegger Speaks on the Spot

He talked about how for more than 16 years he has been trying to prove that people can have the car they love and the clean air they need. The actor and former governor talked about how he greened his fleet of personal cars and that includes his hummers. He then challenged the auto industry to do the same. He talked about how they now have electric vehicle technology to outcompete gas-powered cars. Read the full article

[t6hmusic]

When you're working for free you better be having fun!

Once the album was done we gave it a serious listen and decided it needed another track, so while we were getting the cover art ready with our amazing friends Steven 'Nudge' Nagy ( @artofnudge ) and our digital painter and longtime collaborator Andre Fernandes, we took the opportunity to write one more song, Electric for All. This is a song that we could inject our overall philosophy into a 3 minute catchy number to tie the whole thing together. Anyway, most musicians spend years writing their first full length album where we on the other hand wrote it while we were recording it. That way we got messages, feeling, emotions and conflict from the process IN the music as we were creating it. For me that made all the difference. We are enjoying it as it was new, not tolerating songs that we've ground into dust having played them for ten years prior to recording them.

One final word; a special shout out to EGHradio for our recent Twitter interview (that can be accessed HERE).  We had such a good time doing this! We hope that our music reaches new ears as a result because being in a band and making music is just so much damn fun! Sure it is serious work and we don't take it lightly at all, but when you're working for free you better be having fun! What's so wrong with that?

Oh, and also be sure to check out our EGH artist page HERE.

Cheers, Michael Atkinson

[t6hmusic]

A funny thing happened on the way to hipsterville...

Mere seconds prior to meeting Mihai Trusca (aka Orange Mic) the lead guitarist and current producer of TWENTY6HUNDRED, I was about to quit rock and roll and go acoustic. I had made plans and was prepared to start playing acoustic shows all on my own as an indie singer/songwriter. Targeting the cafe circuit, I had a list of venues, I had a collection of tunes at the ready, and I was raring to go!

Then I met Orange Mic; a crazy Romanian guitarist and producer with a passion for rock and heavy metal.

At first we couldn't have been further apart in our approaches. Don't get me wrong, I LOVE heavy rock, otherwise I wouldn't be playing in TWENTY6HUNDRED, but at that moment I was being wooed by the softer organic sounds of indie acoustic music and Mihai was deeply rooted in Nu Metal.

  But Mihai was very persuasive. His passion for hard rock was palpable. The songs he was bringing in were quite heavy, calling for a vocalist seemingly beyond my abilities. We found ourselves in a situation, we enjoyed each other’s musical company, were musically compatible, for the most part; shared common interests and enough differences to be able to learn from each other. Time passed and I was not really digging on the tunes we were making. But I didn't want to pull the plug, as it is not often you come across someone as talented and as passionate as an Orange Mic; a couple of times in your life if you are supremely lucky. So, I knew I had to tough this out and see where it would go. At some point, we exhausted his catalog of tunes he'd brought to the table and pretty much stamped out my acoustic aspirations in the process. Then, out of nowhere, I started writing rock songs.

  A lot of them, I started dominating the riff writing, churning out LOTS of material in a very short period of time. I consider this period during the creation of our latest album Electric for All, one of the most intensely creative periods of my musical life. Not to take all of the credit, Mihai was crucial in taking my avalanche of uncatalogued riffs and helping me, spending hundreds of hours, turn them into songs. The fire then spread amongst the band and Randy and Jim started writing and sharing as well. It was magic, our sound was coming together, our recording was going very well and to our collective surprise and delight fast forward a year, we released Electric for All.

I am so happy I did not stick to my guns and go it alone. Electric for All represents so much of what I love about music without it being too much me. I am so very pleased that we came together as a band and created this new album. I am particularly pleased that we wrote and recorded in the studio, giving us the time to really embrace our creativity and collaboration. It may never mean as much to you but for me it represents a very special period, one that I can relive forever for it has all been captured on the disc and downloads. Before I sign off this week I have to say, I owe a huge debt of gratitude to Orange Mic as well as Randy and Jim from TWENTY6HUNDRED, for putting up with me, and co-creating what I consider the best work I’ve ever been a part of in my entire musical career.

  Thanks guys!

  Michael Atkinson

[t6hmusic]

I Guess I Have to Write a Blog...

Cheers,

Michael Atkinson