Find the Goldmine Within Your Business
Make a breakdown of current clients can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. It is a gold mine here and you may or may not see ... is your customer! But is it them? No - not at all. Then what the heck am I talking about? You probably already have some great customers, probably not as much as you like. So how do you find the other kind of customers who open your doors good every day? The first step is to find everything you can about the customers you have. Here's how to start: 1. Get specific sales numbers - How do you determine what a "good customer" is? More than likely, he is a loyal customer who keeps coming to spend money with your business. So the first step you take should be to determine the number of sales of each customer and what the total revenue of each client has provided. 2. Decide what you consider "good" - Does your product or service contract of a sudden? Or customers may return again and again? If they can come back, you want to know their purchase order or the average size in a dollar amount and also how often they have purchased ... You'll see they'll fall into categories. Maybe that 10% spend a lot of money, but 30% purchase consistently. Obviously, this varies by type of business you have. If you sell a product or service where it is unlikely that your client you need more, find what fraction of the purchase constitutes the bulk of your income. It really varies from company to company. For example, if you're a realtor you can sell more houses between 100 and 200 000, but most of your actual income came from a giant shopping ... Maybe that $ 2 million home ... You do not want to ignore your bread and butter. In this case, I would recommend marketing to the "bread and butter" public. So you see, you really need to evaluate your business. 3. Once you have determined what are the best customers (the kind you want everyone else to imitate) and have obtained all the information about their buying habits with you: Learn how they found you, where they live, what they do for a living and even their income level is (if it can be worked into the conversation tactfully). It's good to get this information when customers make their purchases because they are more likely to give it to you. If you keep phone numbers, you could even make a short telephone survey to learn more of this info. 4. Look for Patterns - When you gather all the information that you may notice that 35% of your best customers are doctors, or 50% of them come from an area of the city. Whatever the reason is that you notice, enjoy. Not specific to a mailing list that meets the same description as your best customers and you will attract more of them. A company from the list you can find a list that matches the best so that you send to these companies or individuals who are more likely to buy. Follow these steps and you'll be able to increase your return on investment (ROI) of your marketing programs. And remember, the return on investment is the income that you generate the leads you receive by mail your direct marketing campaign. Marketing your business will help it grow, marketing your business to the right people can get your business booming. So, type in your gold mine!
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