I'm pretty passionated about this, the level of like understanding, obviously [giggle], that's not the case for everyone, the level of understanding that I see from fans online, about the industry, blows my mind. And some of these like, clever ideas that they have round single release, these are the same ideas that record labels come up, marketing strategy, I do think, it's something I'm quite passionate about, I don't have a lot of time right now, but I'd like to do something about this in the future, coz, another thing about fans are [little giggle], nobody cares more than a fan, so actually to include fans on marketing even on, you know, ideas can never be bad. They understand what Twitter looks like, they understand what fans want, they’re living it so I do think the stereotype of a fangirl couldn’t be further from the truth. There's so much passion and actual understanding of what they are talking about.
Louis on his thoughts on the "fangirl" stereotype, for Energy