Stop looking for followers and focus on engagement. What does it profit a brand to have hundreds of thousands of followers and have less than 1% of those followers engage or buy what the brand offers as products and services? Thanks to my mentor, Dr Sam Ikoku @dr_samikoku, I have long learnt the foolishness of pursuing the wrong things on my quest to building visibility and authority in my niche. It is very tempting to want to play the numbers game and show everyone that you have a large follower base. I was tempted to but I thanks to sound advice and encouragement from the people in my inner circle, I focused on what was more important. I chose to be creative, deliver value excellently, show up consistently, engage and connect on a deeper level with the people who showed interest in my work and my content and constantly keep innovating. 3 years later, I have results to back up what I have been focusing my time and energy on and people are sitting up and taking notice. There is no microwave formula to build something successful that will be sustainable. Any one who tells you that is lying to you. You have to show up and DO THE WORK even if we give you all the steps on a platter of gold. Summary; Followership building is good. Engagement is better. Creating content is good. Creative storytelling is better. Choose wisely and build steadily if you want to have longevity as a reputable E.P.I.C Brand. Need some help? Call me, send me a DM or chat with me directly and let’s create some magic together. XoXo from #madamemerola #bangcreator #imageandcommunicationsconsultant #creativeintelligence #engagewithyouraudience #communicate2connect #creativestorytelling #quotesbymerola #buildinganempire #brandbuilding #personalbrandingstrategist #entrepreneuradvice (at Abuja, Nigeria) https://www.instagram.com/p/CDRAMFClZZ1/?igshid=plqyii6vlgyt
