#entertainment electronics

[rainerbayer]

GRUNDIG TV / radio / entertainment electronics, catalog, 1966, Germany

Still images from a YouTube video (source see below).

The price level: A classic TV set from this period was priced at DM 998. According to the YouTube source, the monthly net income of a civil servant in the middle grade was 280 DM. This means that such a device would have cost around 3.5 times the monthly net earnings.

According to wikipedia.de, however, the “average salary” in 1966 was around DM 9,900 (this is the relevant figure for the German social security system), i.e. DM 825 per month. According to the Federal Ministry of Finance, the overall charges (taxes plus social security contributions) was around 34% in 1965, meaning that the net monthly wage was around DM 545.

Regardless of which source provides the correct figures, such appliances were often purchased using consumer credit and could only be used by the head of the household - in other words, the father. In the mid-1960s, it was not uncommon in Germany for a large group of relatives, acquaintances, work colleagues and club members to watch television together in the evenings and at weekends, e.g. soccer matches. This is also the reason why owning a television set conferred a far greater social status than one might initially assume today.

Quelle: https://www.youtube.com/watch?v=pXpPJr1q7C8 (Translated with DeepL.com - free version)

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