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Cappelli rubacuori tra le novità di @ep___collection, il nuovo spazio di Emanuela Pirina nel cuore di Porto Rotondo, la piazzetta Bianca. (Foto di Sonia Bischof). #marellagiovannelli #epcollection #emanuelapirina #cappelli #hats #cap #horselovers #portorotondo #sardegna #sardinia https://www.instagram.com/p/CgPmOUbNn2c/?igshid=NGJjMDIxMWI=
Tra immagini e musica ecco alcuni momenti dell'inaugurazione dopo l'intervista a Emanuela Pirina che, con.la sua @ep___collection ha inaugurato il suo Temporary Store nella piazza Bianca di Porto Rotondo. #marellagiovannelli #epcollection #emanuelapirina #fashion #cavallimaltrattati #horselovers #portorotondo #sardegna #sardinia #rinfresco #amici #friends https://www.instagram.com/p/CgJS9KClL1E/?igshid=NGJjMDIxMWI=
Seconda parte dell'intervista a Emanuela Pirina che, con.la sua @ep___collection ha inaugurato il suo Temporary Store nella piazza Bianca di Porto Rotondo. #marellagiovannelli #epcollection #emanuelapirina #fashion #cavallimaltrattati #horselovers #portorotondo #sardegna #sardinia https://www.instagram.com/p/CgJR1ICl2jX/?igshid=NGJjMDIxMWI=
Eccola: prima parte dell'intervista a Emanuela Pirina che, con.la sua @ep___collection ha inaugurato il suo Temporary Store nella piazza Bianca di Porto Rotondo. #marellagiovannelli #epcollection #emanuelapirina #fashion #cavallimaltrattati #horselovers #portorotondo #sardegna #sardinia https://www.instagram.com/p/CgJRfimFxA5/?igshid=NGJjMDIxMWI=
THE LOOKBOOK
COSTING SPREAD SHEETS
COLLECTION NAME
From researching other brands and creating a strong brand identity for my own I’ve started to consider a collection and pieces names for the four pieces that I am creating.
norf. will have two collections a year - namely spring/summer and autumn winter. The collection I am creating will be an Autumn/Winter 2018 collection, however, I wanted to give the collection a name as it creates a more timeless feel to the collection rather than it becoming ‘last season’ once the next comes out. This will create brand loyal customers and will position the brand in the current streetwear market where nothing is ‘last season’ and pieces from old releases become rare.
This collection is inspired by mining work wear and I have researched mining terminology to come up with a relevant title and for garment names:
Downcast - The downcast is the shaft by which fresh air descends into the mine
I liked this name as it is representative of my brand creating something new and fresh from now considered historical garment and cultural aspects of northern identity.
The brand name that I have decided on is ‘norf’. I decided on the name because it clearly resonates with northern identity and also is quirky in its use of an f instead of ‘th’ at the end of north. The idea will attract the younger demographic and is also simplistic so looks clean and professional. A recognisable logo and name is important as the current market has very memorable and recognisable names and logos and I want my brand to be a competitor.
These are some of the font styles I have considered for the logo. They are clean and bold and won't be too distracting from or on the pieces. I decided against an image logo as I want something timeless and from my market research I know that name brands enough are strong and recognisable without an image logo. I like the idea of having a fullstops at the end as it gives a completed image to the word and also look attractive.
I will refine these ideas later on
