Personal contributions toward reducing greenhouse gas emissions are nice, but they are dwarfed by the systemic reality of global emissions. The concept of your personal carbon footprint was popularized by the oil producer BP in a 2005 ad campaign. Arguably one of the most effective and sinister pieces of propaganda that still seriously distracts all of us from the reality of the situation. If you eliminated 100% of your emissions for the rest of your life, you would save one second’s worth of emissions from the global energy sector. Even the most motivated person can’t even make a tiny dent.
Can YOU fix climate change?











