Episodic Vs. Show Level Content - What works Best?
Many 2nd screen applications out on the market today have shown a lack of personality on their content. Many choose to create an experience that is more meta data driven then one that is story driven. My advice is always deliver content that engages and interacts with your audience and that's why I always say if choosing between the two choose, Episodic level content.
Episode Level - This is the main story line content that is created in a show to help provide a reference to the story plot and showcase character for a cohesive viewing experience with the show. The content created follows the story so that information is released as the viewer experiences the moment, creating a true 2nd screen experience . The episode level content also encourages new viewers to easily follow the story and understand the episodes plot with out getting lost in the action. Episode level addresses the show with the actors as the characters they portray and not by their real names or lives they live outside this world. All character information is based on the fictional world that they are illustrating in the show and continues storyline.
Show Level- Refers to everything that makes up the show that is outside the fictional character world. Show level includes the actors (past and or present notoriety) , making of the show, locations for filming, gossip, show production, actor interviews/ actor exclusives -These content pieces add value to the show, but should be added in places where the main storyline is not overshadowed.
When creating compelling content it’s always advised that content producers stay within episode level until appropriate commercials are reached in the programming and show level content is distributed.