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Can 2 second video views actually drive sales?
Can 2 second video views actually drive sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than 2 seconds, or not at all. So, you may ask, what can you do in 2 seconds or less? Well, of course, there’s…
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Can 2 second video views really be effective at driving sales?
Can 2 second video views really be effective at driving sales?
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than 2 seconds, or not at all. So, you may ask, what can you do in 2 seconds or less? Well, of course, there’s…
View On WordPress
AdExchanger | On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack that includes identifiers from AddThis and Moat, onboarding from Datalogix and cross-device linking from Crosswise. There are a couple... Continue reading » The post Oracle Plans To Reinvent Data Management By Focusing On Its DMP’s Strengths appeared first on AdExchanger.