Pablo Escobar’s brother launches foldable phone
Image credit: Escobar Inc.
By Shardell Joseph
Brother of famous drug lord, Pablo Escobar, Roberto Escobar has unveiled a new smartphone with flexible screen and stainless steel case. The Escobar Fold One smartphone, was claimed to be developed as a bid to rival Apple technology.
Similarly to other android phones released this year, the new fold phone has a screen, which uses the android operating system, allows the phone to be used like a tablet. Escobar claimed the phone is completely indestructible.
‘Roberto Escobar, just like his brother Pablo, has always wanted the best,’ said Olof Gustafsson, CEO of Escobar Inc.
"They have always been very innovative people,’ he said. ‘We believe we can beat Apple and now we will see soon.’
The gold folding smartphone has gained a lot of attention regarding the ‘raunchy’ marketing campaign. Wearing lingerie, and sometimes nothing at all, the models pose with the Escobar Fold One showcasing the phone's folding technology.
How foldable phones work
Foldable phones have been increasingly popular, especially this year, seeing other foldable smartphones launched including the Mate X by Huawei, Microsoft's Surface Duo, and a revamped Motorola Razr flip phone. Samsung was forced to delay the launch of the Samsung Galaxy Fold after reports of screen breakages.
Samsung made clear that the foldable technology is beneficial because ‘When it is open, it is a tablet offering a big-screen experience. When closed, it's a phone that fits neatly inside your pocket,’ said Samsung Mobile Product Marketing Senior Vice President, Justin Denison.
To make this technology, a transparent organic light-emitting diode (OLED) is used, and in-between them are two thin films of organic material between two electrodes. To make the conductive material transparent as well, the industry often use indium tin oxide (ITO).
An analysis last year from BCC Research indicates that the global market for flexible OLED displays more than doubled from 2016 to 2017, now topping two billion dollars. It expects the flexible display market, specifically, to quadruple over by 2022.
