Dec 20, 2014
These babies have mad skills! #EvianRollerBabies #BabiesAlwaysGoViral #GuerrillaMarketing
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These babies have mad skills! #EvianRollerBabies #BabiesAlwaysGoViral #GuerrillaMarketing
Video from: http://www.youtube.com/watch?v=XQcVllWpwGs&list=UUzcYyo1s0WiFBzoCpQw4p_Q&spfreload=10
Case Study :- Evian Babies
Evian created an extremely successful Viral marketing campaign in 2009 using the “Evian Babies”, which they have continued to build on. The initial video was exclusive to Youtube: It generated 130million views in over 80million countries and 7million shares on social media (DanoneGroup.twitter) The campaigns success was down to it being funny, lighthearted and personable. The personalization aspect of the campaign appealed to many with millions of tweets being made of people having turned themselves into an ‘Evian Baby’.