How content marketing has evolved, how to set goals for each part of the content you create
How content marketing has evolved
Content marketing is always evolving. Strategies and tools and tips will change. Repeatedly. Monthly however this century-old motto is still relevant today.
Is even better.
Right?
It takes a look at Apple's product lineup to make sure companies are constantly trying to innovate.
It's alone a matter of time at first you use the iPhone 32 for teleportation.
But there is something to be said for the try-truth.
If they don’t break, don’t fix it, they say.
They say there is no necessity to reinvent the round.
The solution is right in front of you. It's been a long time. Literally.
That could coke.
Pack of gel-o.
That John Dear Tractor.
There is a reason to be around them. It’s not because of some new-look, millennial hipster growth hack.
The reason is here.
Why ‘Content Marketing’ is 100+ years old
Content marketing is hip and it’s trendy.
Everyone is talking about this.
But content marketing is not exactly new.
Known today for their large green tractors, John was an early adopter of content marketing, creating his own lifestyle magazine for farmers called "The Furo".
No, it was not a catalog to sell their products.
This has increased brand loyalty.
Only one happy by-product (of many) has increased sales from the valuable content that John Deere provided to his customers.
Jail-Oo was one of the first recipients of "Content Marketing".
In 1904, Gel-O kept a recipe book for users to make concoctions using their awkward, gelatinous substance.
It wasn’t a shameless ad for a delicious treat but it was like putting up a product. You will believe that the product was included in these recipes!
They believe their main sticking point for more sales is the organization they helped address: People didn't know what to do with Jail-O.
Examples continue throughout the history of content marketing.
Content marketing has certainly developed over the years, but decades have brought the benefits of guinea pigs.
It still comes with the same key elements to keep in mind:
Your audience.
What you are hoping to achieve.
You know how to promote it.
Kana-Cola was another early adopter of content marketing a century ago as a drug in 1895.
