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Wasserman Experience Named Finalist For The 2015 EX Awards
Wasserman’s Experience division has been selected as a finalist in the “Best Use of Technology” category for the 2015 EX Awards, the world’s largest recognition program for experiential marketing. The nomination acknowledges the work done on behalf of Verizon for its 2014 Verizon Power House.
For Verizon’s Super Bowl XLVIII activation in New York City’s Bryant Park, Wasserman created a 5-day, personalized, interactive brand experience to introduce targeted groups of Verizon consumers to the brand’s innovative technology and forward-thinking industry innovations. The Verizon Power House allowed visitors to virtually “Suit Up” in their favorite NFL team uniform, learn more about the NFL Mobile app, and try out LTE Multicast, a new way to experience content that leverages the 4G LTE network, among many other activities.
The EX Awards will take place on Monday, May 11th in San Francisco.
Click here to view the full list of finalists.
