New Post has been published on Wasserman Media Group
New Post has been published on http://www.wmgllc.com/wasserman-earns-2015-event-marketer-ex-award-for-verizons-super-bowl-power-house/
Wasserman Earns 2015 Event Marketer EX Award For Verizon's Super Bowl Power House
Wasserman’s Experience Division earned the 2015 Event Marketer EX Award for Best Overall Use of Technology for the agency’s work with client Verizon on its 2014 Super Bowl Power House in New York City.
As a major sponsor of the NFL, Verizon knew it had to stand out among the clutter of brands vying for attention as football fans ramped up for Super Bowl XLVIII. Their solution was simple: make every Power House visitor feel like a special guest.
To achieve this, the brand utilized the Wasserman Experience team to help transform New York City’s Bryant Park into a 15,000-square-foot showcase of personalized, interactive technology experiences for Super Bowl fans that tapped into their passion for football and the NFL. The technology and innovation experiences inside the space were designed to shift Verizon’s brand perception from a mobile service provider to a leading technology innovator.
Personalization started as soon as consumers walked in the door. With the help of biometric scan technology, participants created a customized profile with their fingerprint, photo and personal information. Fans then simply scanned into each Power House experience to personalize their interaction.
The Power House achieved incredible results, drawing in 29,000 visitors over the course of five days and earning an average dwell time of 25 minutes per guest.
Read more here.
Event Marketer, May 12, 2015.