Yonego News Network #4 | Internet Marketing News June 2016
this is YNN here's your News reporter my name is Kasia Meerman exclusive and this is Junes snackable news
google announced that its long-awaited expanded text ads will be released later this year with the removal of the right hand side ads
google has now more flexibility to expand its text ads and make them look more uniform across all devices
in other news Instagram is testing video ads and carousel format the carousel format isn't exactly new
it was already released last year was still images but this time Instagram is releasing the feature with video
the carousel ad format can now be used in combination with video and still images as long as it uses three to five pieces of content
the maximum length of the video uses about 60 seconds which is the usual standard that we are all used to and this feature will be released very true in a very short time for all of us
one of our favorite news items this month comes from Google's performance summit where the company is introducing the next generation of local search ads
the company's bring more branded and customer experience to the Google Maps environment by providing search ads in the local finder
users will see branded pins along and near by their route
marketers will need to use location extensions in order to have their pins appear
as always this feature will evolve with time as Google experiences and tested with the various formats formats across the various devices
and further google news the company announced that will make significant changes into the Edwards bidding system where ads featured to target specific devices can now have separate building systems
so why is this change so significant it because it allows us to divide the various bidding mechanisms per device
you can choose now your own strategy for the device that you find most appropriate for your group
if mobile is your focal point then you can up and downgrade your buildings according to your strategy from - 100 - plus 900 range
so you can develop your strategies and adapt them as you need
going against the grain of mobile first Twitter audience platform or tap for short is now available on desktop and mobile web having been exclusive to in-app ads since its launch
tap came about as a result of the 2013 merger with mobile monetization platform mopub offering a simple and effective way for Twitter's advertisers to gain access to inventory across the thousands of apps
on no pubs books utilizing Twitter's powerful targeting and analytics twitter says that advertisers can now seamlessly extend their campaigns to make full use of Twitter's total audience reach of 800 million visitors engaging with integrated apps and websites whether on or off twitter regardless of device
and now tools in the spotlight we would like to feature the new and very very exciting feature on facebook where you can now upload automatically a 360 picture
what you can do is simply take your panorama picture or if you want you can also download the google cardboard camera with that camera just take a picture all around you gently swiping with your phone your surroundings
the camera will guide you through it and upload it to facebook
facebook will automatically transform your picture into a 360 environment
enjoy the feature use it for your content or just simply have fun with it
and moving quickly from our 360 photo to the innovation segment google has announced its plans to grow additional efforts into the virtual reality investment by developing their daydream platform working with partners like asus samsung HTC and LG
google has been working on developing android and ready phones to be released in the fall of this year
google has also released reference designs for VR headset and controller and a dream version of the google play store will feature virtual reality enabled content including games from da Ubisoft and Nettie's as well as streaming video from HBO now CNN netflix and many more
and let's not forget course google's own YouTube platform which has been built from ground up to support virtual reality and regular video of course and
our cliffhanger this month is a little viral story ever heard of Canada Spain I'm sure you have it's the tobacco mom
remember her she was putting on her mask from the kohl's department store of Chewbacca from Star Wars that story when so viral that everybody's heard about it
the kohl's department store of course made huge profits on it and to bacha himself probably as well
we'll keep following canvas for you for the next couple of months to see where she brings this whole story -
thanks for watching wine n remember to share and subscribe to our Channel i'm signing off going home you need to do it First viewed at Yonego News Network #4 | Internet Marketing News June 2016
