NetElixir

NetElixir is a retail search marketing agency in Princeton, NJ. We help e-commerce retailers and online advertisers create profitable campaigns on search engines, social networks and marketplaces. We are fanatically analytical, results-driven search marketers with over 13 years and 6 million hours of experience in the space.

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Why you should move from HTTP to HTTPS right now?

With everything in the digital landscape moving so quickly, it’s easy to fall behind on a major changes. This includes HTTP to HTTP website migration. Continue reading to find out exactly what it is and how you can stay ahead.

How to implement?

The process is pretty straightforward for making the switch. Here are the key things you need to know:

Purchase a Secure Sockets Layer (SSL) Certificate (the code that encrypts your site’s information)

Put the SSL certificate on your website’s hosting account.

Make sure all website links are changed to HTTPS so they don’t break.

Set up 301 redirects from HTTP to HTTPS so search engines know of the switch and can redirect anyone to the new secure site.

Learn more about, the importance, drawbacks and benefits!

Continue reading at https://goo.gl/jBZEfc

You can always free to reach out to our team of experts with your questions today!

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Amazon for Small Businesses: Friend or Foe?

Imagine The Matrix. There’s the world within the Matrix and the world outside it. Now, just recall the imagery and experience of watching the film for the first time. That stark difference between the two worlds highlights how it is if you’re selling on Amazon versus not selling on Amazon.

That’s why we took it upon ourselves to survey about 500 small to mid-sized business owners and managers within the United States. We used Google Consumer Surveys Publisher Network to conduct the surveys. We only picked companies who sell products through Amazon as a vendor, seller, or both.

What does the E-commerce landscape look like today?

Believe it or not, Amazon is bigger than most brick and mortar retailers combined! Its $355.9B trumps $297.8B any day of the week, while taking up 43% of the US ecommerce market share. And it doesn’t look like it’s slowing down. Prime Day 2017 alone saw an increase in sales by 60% YOY to an estimated $1 billion.

Continue reading at https://goo.gl/3LQTsW

If you want more to learn more about Amazon, take a peek at our latest webinar, Amazon for Small Business: Friend or Foe.

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Google’s Interface Ideations Updates: What You Need to Know + Insights

Ever hear the phrase, work smarter not harder? We know marketers spend more hours than needed on tasks sometimes, causing delays in their to-do list. However, with the right data and the right tools, marketers can be unstoppable! Luckily, Google recently announced some major changes that’ll benefit marketing mavens everywhere at their Marketing Next conference. Here’s what you missed:

What are the updates?

New AdWords Experience (Search + Video + Display + Shopping)

Google Optimize integration with AdWords: Landing page report + test and tailor landing pages in minutes without tech help

Surveys 360 integration with AdWords

Improved planning workflow in DoubleClick Manager

What are our thoughts on these features?

Continue reading at https://goo.gl/E5cz7q

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Facebook’s Latest Updates: What You Need to Know

Facebook advertising can be time-consuming and difficult to achieve results. However,  with the right targeting options and resources, Facebook advertising can be a valuable addition to your digital marketing strategy.

Facebook’s recent advertising updates are exciting for all advertisers, especially those with a tight timeframe and limited resources. These new updates can help advertisers reuse existing assets to create engaging content, while reaching their best customers across various platforms.

What were the updates?

Messenger ads are going global

New Facebook tools to get more value from campaigns

Canvas easy-to-use templates

What are our thoughts on these updates?

Continue reading at https://goo.gl/B2r1GV

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Google’s Voice Search & AI Updates: What You Should Know + Insights

“Open the pod bay doors, HAL.”

If you’re familiar with this line from the epic 2001: A Space Odyssey, then you’re experiencing a sense of doom or anxiety right now.

Not all artificial intelligence or robots are like HAL. Think of KITT from Knight Rider, Cortana from the Halo series, classic R2D2, the human-like android Data from Star Trek, WALL-E, and even IBM’s Watson.

Now hear us out. As artificial intelligence technology improves, the accuracy and speed at which voice search assistants like Google Home or Amazon Alexa respond will increase. Let’s get started as we explain the basics, the recent Google updates, and find out where it’s all going from here.

What are our thoughts on voice search features?

Continue reading at https://goo.gl/XB9dBw

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NetElixir Selected To Shortlist for Google Premier Partner Search Innovation Awards

Princeton-based digital agency NetElixir has been shortlisted for the Search Innovation Award in this year’s prestigious Premier Partner Awards.

The awards recognize the achievements of the very best digital marketing agencies and providers across North America— 1,000+ Partners were eligible for the awards in North America this year.

NetElixir, which offers search engine marketing services and products exclusively for leading global retailers, based its award submission around a recent campaign it created for one of its clients Teleflora. Teleflora was looking to grow their business from paid search ads by 30%+ while lowering the investment per new customer acquired, and turned to NetElixir for help. NetElixir was able to grow Y/Y revenue by upward of 40% while bringing down the cost per new customer acquired by over 35%.

“We are very honored to be in the top running for Google’s Premier Partner Awards,” said Udayan Bose, CEO, NetElixir. “We have been working with top retailers like Teleflora for over a decade and are very excited to have our work recognized by such a leading industry body.”

NetElixir is part of a select group of digital specialists called Google Partners. This is a program set up by Google specifically to help all types of businesses get online and find new customers. To qualify, digital marketing agencies or professionals must first pass a series of exams, and prove their expertise in using and applying Google’s advertising products. Becoming a Google Partner shows prospective clients you have what it takes to help them grow online. For small businesses that have just started out, or even larger companies yet to take their first step online, it’s reassuring to know they’re working with a reputable provider that’s approved by Google.

The six winners from North America will be announced mid-August at g.co/PartnerAwards.

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Can Ad Extensions Really Improve Your AdWords Campaign?

Ever see one of those large ads that have all the information you could ever want about a business? They’re called ad extensions, and they’re a great way to give people more than one reason to click. For instance, you could see call buttons, location, reviews, additional text, and more. These extensions will put your ads to work.

Adding more content to your ads will give you greater visibility on the SERP without any extra cost. They often will increase clicks because they’re so helpful. Ad extensions can be automatic or set-up manually, depending what AdWords thinks will improve performance. It’s important to note that these guys only show up when AdWords thinks they’ll help your campaign or when your ad’s position and Ad Rank are high enough.

Why and who should you use Ad Extensions?

Continue reading at https://goo.gl/nJy6Y9

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Google’s Measurement Updates: What You Should Know + Insights

Measuring data accurately can be a daunting task. Worse yet, if done incorrectly, it could potentially lead to some serious issues for agencies, marketing teams, analysts, and anyone else managing accounts.

That’s why Google’s recent Measurement Updates were overwhelmingly exciting. These new tools can help fill in the gaps for marketers when when determining the customer journey by location, device, and channels. (If you missed anything about our last post in these series about Audience Innovations, you can catch up at your convenience.)

What exactly happened?

Continue reading at https://goo.gl/DxuwWX

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Why Amp Pages Are Essential To A Mobile-First Strategy

It’s no secret that Google has been serious about mobile-first for quite some time. Mobile searches surpassed desktop searches for the first time in 2015, and the gap has continued to grow ever since.

This massive shift in consumer behavior comes with challenges, as mobile browsing is limited by slower connections, smaller screens, and limited processing power. This is a far cry from desktop web design trends, which favor immersive design experiences, sprawling images, and interactive elements.

Google’s solution to this problem was to create an alternative web browsing experience for mobile devices, dubbed Accelerated Mobile Pages (AMP) pages. With AMP, Google can deliver mobile pages that meet customer expectations, which puts more emphasis on content and creating a consistent experience.

So what are AMP pages and how can you use them in your digital arsenal?

Continue reading at https://goo.gl/kKjYk5

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Google’s Audience Innovations: What You Should Know + Insights

Imagine if you were able to target a user at various points in their customer journey from search to purchase. Instead of guessing or accidentally promoting the wrong product at the wrong time, Google heard your woes. Marketers can now perform everyday tasks efficiently and target customers more accurately. What that really means is, you can finally relax.

What exactly changed?

Intent + Context + Data + Machine Learning now make user engagements more assistive and useful than ever before. Now, let’s break down all those changes:

In-market audiences for Google Search and Google Shopping

Consumer patterns and life events

AMP now available in Search and Display Ads

Continue reading at https://goo.gl/qaxMnW

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A Simple Guide to a Mobile-Friendly Site

Improving your mobile site could be the holy grail of reducing bounce rate and getting those people to dive even deeper on their smartphone. Imagine your website sells designer shoes for less and you’re hosting a grand sale of 20% off plus free shipping on every order. If a user lands on your mobile (regardless of paid or organic means), they’ll be less likely to stay on if it takes more than three to four seconds to load. They’ll end up going on that other guy’s site.

It’s been said over and over again. Design with mobile in mind. Consider Google’s micro-moments for a minute.

How do we resolve these issues? Let’s take a look.

Continue reading at https://goo.gl/GCyz2g

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Breaking down the Impact of Google’s Newest Announcements from Marketing Next 2017

Google recently kicked off their Marketing Next conference with a flurry of substantial changes. New products were announced, existing ones were enhanced, and we saw the official age of machine learning ushered in with a bang!

What are some of the biggest takeaways?

Continue reading at https://goo.gl/FfDkXp

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Why You Should Use Enhanced Ecommerce

Enhanced Ecommerce is an optional feature of Google Analytics. It allows you to quickly and easily identify lost conversion opportunities on your site by reviewing Shopping Behavior, Product Performance, Product List Performance, On-Site Promotion and Coupon Redemption Tracking, and more.

Read more : http://bit.ly/2dpp2qG

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A Recap of This Year’s X=Experience

Our 4th annual X=Experience was a huge success! This Knowledge-Sharing and Executive networking event took place on September 19 and 20, and brought together some of the biggest and brightest minds in academia and industry. Here’s a post captures our excitement.

Read more : http://bit.ly/2dpMbbK

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Penguin 4.0 Released!

Google announced on September 23, 2016, that Real-Time Penguin or Penguin 4.0 is now live. The roll out will continue in the coming weeks as Google updates Penguin in various languages.

Read more : http://bit.ly/2dGFUHh

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4 Mistakes To Avoid When Setting Up A Product Feed

A Google Merchant Center feed is a merchant’s database of products and attributes. This file feeds in relevant information for Product Listing Ads (PLAs) on Google. In our experience, we’ve come across advertisers who make common mistakes while setting up their shopping feed. That’s why we’re here to show you how you can avoid product disapprovals and temporary account suspension.

Read more : http://bit.ly/2dFmCBe

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Plan for the Holiday Season Ahead - Join our Webinar!

Register here : http://www.netelixir.com/holiday-season