#experience strategy

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Nike SNKRS - 'SNKRS Stash'

Concepted and produced a surprise physical experience at the Chicago Marathon, leveraging SNKRS app as a digital pass to find and unlock exclusive product in-person.

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Jordan Brand x JD Sports - 'All or Everything' @ All-Star 2026

Customization experience exclusive for Inglewood HS girls basketball team.

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Nike - Sue Bird Hall of Fame Induction

Created a one-of-one custom metal book gifted to Sue Bird to celebrate her historic career.

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DICK'S Sporting Goods - ACG Ultrafly Trail

Product and innovation storytelling in modular lift-and-learn retail installations.

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All Conditions Gear - 'Basecamp' @ DICK'S Sporting Goods

An immersive retail environment modular and scaleable to 27 DSG locations. With digital screens, lift-and-learn’s and adequate wall space for propping, we capitalized on all available features to create an explorable experience. 

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Foot Locker - Hoop All Day experience

Event programming, content amplification, and design support for Foot Locker creator dinner activation at NBA All-Star 2026.

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Pfizer.com - Website Redesign

During the height of COVID-19, I partnered with researchers and UI/UX designers to build a systematic redesign of Pfizer’s web experience.

Following the success of our 'Tap into the Power of Science' approach, I shaped several years of digital initiatives for the brand.

The new Pfizer.com, subsequent annual investor reports, and our digital innovation roadmap focused on translating complex science into engaging healthcare journeys.