Nike SNKRS - Behind The Design: Women's Vomero Premium x Melitta Baumeister
Storytelling and content rollout for the launch of Melitta Baumeister's signature Vomero Premium, anchored by hero launch film.

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@evanspisla
Nike SNKRS - Behind The Design: Women's Vomero Premium x Melitta Baumeister
Storytelling and content rollout for the launch of Melitta Baumeister's signature Vomero Premium, anchored by hero launch film.
Nike - Kobe 'Lower Merion' Collection
Editorial thread and EPDP for Nike flagship app and SNKRS. Developed creative strategy to connect the product story to Kobe’s high school legacy.
Jordan - CJ1 T-Rexx 'Chase B'
Created a 1-of-1 figure exclusively for Chase B and Cactus Jack, bringing to life “Lil Bizzle” timed to the release of his new single and signature Jordan launch.
Concept and product copy for custom packaging design.
Jordan Brand x JD Sports - 'All or Everything' @ All-Star 2026
Customization experience exclusive for Inglewood HS girls basketball team.
DICK'S Sporting Goods - ACG Ultrafly Trail
Product and innovation storytelling in modular lift-and-learn retail installations.
All Conditions Gear - 'Basecamp' @ DICK'S Sporting Goods
An immersive retail environment modular and scaleable to 27 DSG locations. With digital screens, lift-and-learn’s and adequate wall space for propping, we capitalized on all available features to create an explorable experience.
Foot Locker - Hoop All Day experience
Event programming, content amplification, and design support for Foot Locker creator dinner activation at NBA All-Star 2026.
Nike SNKRS - DNA Artifacts In-app exploration surfacing the visual history of the Zoom Huarache 2K4.
Foot Locker - 'Hoop All Day'
PDP content strategy for All-Star 2026 product pack
Jordan x Levi's - Home Turf @ Super Bowl LX
I was brought on to help shape the upstream experience positioning and concept development for Jordan x Levi’s Super Bowl activation in San Francisco.
Home Turf came to life as a standout cultural moment at SBLX from the talented people at Jordan Brand.
Nike SNKRS - Behind The Design
Refreshed identity and approach to product content through more intentional, design-driven storytelling
Nike Football - The Opening Insights informing brand identity to relaunch The Opening, a legacy Nike program returning in 2026 as the ultimate competition for the best high school football players across the U.S. See more.
Nordstrom x Nike - Shox Z #ForHer U.S. social campaign leading talent partnership and content strategy for a $24,000 creator investment.
Nike - Sue Bird Hall of Fame Induction
Created a one-of-one custom metal book gifted to Sue Bird to celebrate her historic career.
Jordan - AJ11 'Gamma' Seeding
To unvault the iconic Air Jordan 11 ‘Gamma’ from the archives, we designed seeding kits built around underground cyber culture.
A cable-wired assembly and LCD display invited this generation of tastemakers to ‘disrupt the style code.’ Inside, circuit-board interior and translucent blue acrylic hits nodded to retro hardware.
More than a decade after its debut, our kits blended analog and digital tech to reestablish ‘Gamma’ as a modern classic.
Jordan - CJ1 T-Rexx 'Chase B' Retail Launch
Partnered with spatial and graphic designers to create a full experiential retail takeover at Space Village, Houston.
Jordan - CJ1 T-Rexx 'Chase B' F&F Launch
Partnered with spatial and graphic designers to create a VIP nightlife experience for Chase B and Cactus Jack.