Evan Spisla

[evanspisla]

Nike SNKRS - 'SNKRS Verified'

Digital editorial designed to combat sneaker media with product storytelling straight from the source.

Wrote seasonal product copy from Product Line Manager interviews and tech-sheets.

[evanspisla]

Nike SNKRS - Zoom Streak 3 global editorial showcase

A marathon staple for elite runners of its era, the Zoom Streak 3 was built to chase finish lines. When it debuted in 2009, it was one of the fastest racing flats in history. Today, it’s back from the archive, retooled for everyday style with the same look that stays true to its running roots.

To celebrate the return, we asked four real runners around the world to show us how they put their own street spin on the former race-day favorite. Their outfits couldn’t be more different, but that’s the point: there’s no single way to wear a winner.

[evanspisla]

Nike - Kobe 'Draft Pack'

Lead strategist and copywriter across the launch of draft day campaign capturing key product mechanics for Nike's first-ever mystery box release. Creative included campaign lockup, four individual :30s campaign spots, OOH motion assets, interactive app content, retail signage, and elevated product photography.

[evanspisla]

Jordan Brand - Air Jordan 1 'Banned'

Digital marketing support for 'Banned' launch inclusive of motion assets, elevated PDP, and extended SNKRS app product storytelling.

[evanspisla]

Nike SNKRS - Behind The Design: Women's Vomero Premium x Melitta Baumeister

Storytelling and content rollout for the launch of Melitta Baumeister's signature Vomero Premium, anchored by hero launch film.

[evanspisla]

Nike - Kobe 'Lower Merion' Collection

Editorial thread and EPDP for Nike flagship app and SNKRS. Developed creative strategy to connect the product story to Kobe’s high school legacy.

[evanspisla]

Jordan - CJ1 T-Rexx 'Chase B'

Created a 1-of-1 figure exclusively for Chase B and Cactus Jack, bringing to life “Lil Bizzle” timed to the release of his new single and signature Jordan launch.

Concept and product copy for custom packaging design.

[evanspisla]

Jordan Brand - Retro Reissue

Supported the creative direction of elevated PDP, motion assets, and additional web content to relaunch 5 priority retro styles. The concept merged the visual cues of archival preservation with contemporary street aesthetics.

[evanspisla]

Nike SNKRS - 'Ja-Rassic Park'

Supported the creative direction of product detail content for SNKRS app launch of Ja 3 'Explorer and Ja 3 'Raptor.'

[evanspisla]

Jordan Brand x JD Sports - 'All or Everything' @ All-Star 2026

Customization experience exclusive for Inglewood HS girls basketball team.

[evanspisla]

DICK'S Sporting Goods - ACG Ultrafly Trail

Product and innovation storytelling in modular lift-and-learn retail installations.

[evanspisla]

All Conditions Gear - 'Basecamp' @ DICK'S Sporting Goods

An immersive retail environment modular and scaleable to 27 DSG locations. With digital screens, lift-and-learn’s and adequate wall space for propping, we capitalized on all available features to create an explorable experience. 

[evanspisla]

Foot Locker - Hoop All Day experience

Event programming, content amplification, and design support for Foot Locker creator dinner activation at NBA All-Star 2026.

[evanspisla]

Nike SNKRS - DNA Artifacts In-app exploration surfacing the visual history of the Zoom Huarache 2K4.

[evanspisla]

Foot Locker - 'Hoop All Day'

PDP content strategy for All-Star 2026 product pack

[evanspisla]

Jordan x Levi's - Home Turf @ Super Bowl LX

I was brought on to help shape the upstream experience positioning and concept development for Jordan x Levi’s Super Bowl activation in San Francisco.

Home Turf came to life as a standout cultural moment at SBLX from the talented people at Jordan Brand.

[evanspisla]

Nike Football - The Opening Insights informing brand identity to relaunch The Opening, a legacy Nike program returning in 2026 as the ultimate competition for the best high school football players across the U.S. See more.