#experiential content

[thefraynyc]

The guys at Bot & Dolly have created something that is just shy of magical. See how far image mapping and 3D projection has come. Not cheap, but definitely cool. Something institutions looking to deliver truly unique experiences can get inspiration from. 

[mwwlabs]

What If You Could Change the Rooms Environment Based on a TV Image

Watch this video of a proof-of-concept product from Microsoft called IllumiRoom. It changes the area surrounding a television by projecting a visualiza­tion.  No more boring PPTs…(read on for more info). 

From their description:

Peripheral projected illusions can change the appearance of the room, induce apparent motion, extend the field of view, and enable entirely new physical gaming experiences. Our system is entirely self-calibrating and is designed to work in any room.

IllumiRoom uses a Kinect for Windows camera and a projector to blur the lines between on-screen content and the environment we live in allowing us to combine our virtual and physical worlds. For example, our system can change the appearance of the room, induce apparent motion, extend the field of view, and enable entirely new game experiences.

Our system uses the appearance and the geometry of the room (captured by Kinect) to adapt the projected visuals in real-time without any need to custom pre-process the graphics. What you see in the videos below has been captured live and is not the result of any special effects added in post production.

http://research.microsoft.com/en-us/projects/illumiroom/

[thefraynyc]

The Cleveland Museum of Art, my hometown institution has really pushed the envelope of today's app trends, to build something unique to the museum space. Through ArtLens, the Cleveland Museum has put the power of your specific museum experience in your hands. A first and something many others are soon to follow. 

[mogulsolutions]

Experiential Event Leveraged for Content Marketing

Integrating mobile events with social media for increased reach, ROI, & SEO.  

Leveraging events or a mobile tour for the web is more crucial than ever for extending your marketing reach beyond the event and enhancing the event's return on investment.  

A couple of key points to think about if you are doing the event capture yourself or outsourcing it.

First, the event and the online integration should be designed to work together.  Both the event and the activations inside it should be thought of in terms of both the success of the live event and the later (or concurrent) success of the content online.  It also helps to address how the event content will be used to address organic search goals early in the planning.

Next, think about the various outlets the video content will be used in to insure the appropriate footage is gathered.  Likely you will be creating a larger story arc with several sub arcs exhibiting specific brand message points.

Another import thing to remember is that you do not need movie quality gear for a 30 second clip.  Gear up based on need, there is prosumer footage on the news nightly and people are accustomed to it.  Use better content over better picture especially since most content is viewed in small doses on a small screen.  

Attached is an example of a social media campaign integrated with an experiential marketing mobile tour for a b2b/b2c hybrid campaign.  This was produced, filmed, and edited in one day and could be broken up into smaller segments.

-MogulExperience